Growth Supply-Demand Team Leader

About GSM Kazakhstan

GSM Kazakhstan is a member of Green and Smart Mobility (GSM Global), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services while leveraging innovative technologies to enhance service quality and operational excellence.

Position Purpose

Lead GSM’s local market growth strategy across both customer (rider) demand and driver supply, with end-to-end responsibility for developing and executing initiatives that drive market penetration, user acquisition, activation, retention, and driver growth.

The role combines growth strategy, performance marketing, CRM, brand activation, and on-ground execution, working closely with Operations, Product, and Global Growth teams to support market launch and sustainable business growth.

Key Responsibilities

1. Growth Strategy & Market Expansion

• Develop and execute the local growth strategy covering both customer demand and driver supply.
• Translate overall business and market objectives into clear growth priorities, initiatives, and execution plans.
• Identify key market opportunities, customer segments, driver segments, and growth levers to accelerate market penetration.
• Develop market launch and scale-up plans, including acquisition, activation, retention, and engagement initiatives.
• Monitor market performance and adjust growth strategies based on business results, market conditions, and customer/driver behavior.

2. Customer Growth & Performance Marketing

• Lead strategies to drive customer acquisition, activation, engagement, and retention.
• Plan and manage performance marketing campaigns across relevant digital channels to achieve acquisition and growth targets.
• Develop customer promotions, incentives, referral programs, and other growth initiatives to increase trip frequency and customer retention.
• Work with CRM teams to develop targeted customer communication and retention campaigns.
• Monitor key customer growth metrics, including acquisition cost, activation rate, retention, conversion, and customer lifetime value.
• Conduct A/B tests and growth experiments to identify scalable opportunities for customer growth.

3. Driver Supply Growth & Engagement

• Develop and execute strategies to support driver acquisition, onboarding, activation, engagement, and retention.
• Work closely with Operations to identify driver supply gaps and develop targeted campaigns to address supply requirements.
• Develop driver acquisition campaigns, referral programs, incentives, and engagement initiatives based on operational needs.
• Monitor key driver metrics, including acquisition, onboarding conversion, activation, retention, and driver activity.
• Ensure driver growth initiatives are aligned with operational capacity, market demand, and business targets.

4. Brand & Local Market Activation

• Support the development and execution of GSM’s local brand and market activation strategy.
• Ensure growth campaigns and local initiatives are aligned with GSM’s brand positioning and customer proposition.
• Identify relevant local partnerships, events, communities, and offline channels to strengthen brand awareness and market penetration.
• Work with relevant teams to ensure consistent customer and driver communication across digital and offline touchpoints.

5. Data, Analytics & Growth Optimization

• Establish and monitor growth KPIs for both customer and driver sides of the business.
• Analyze customer, driver, marketing, and operational data to identify performance gaps and growth opportunities.
• Build regular performance reports and provide actionable recommendations to management.
• Evaluate campaign ROI, acquisition efficiency, conversion performance, and retention results.
• Use data and experimentation to continuously optimize growth initiatives and resource allocation.

6. Cross-functional Leadership

• Work closely with Operations, Product, Customer Service, Finance, and Global Growth teams to execute market growth initiatives.
• Align growth priorities with operational capacity, product capabilities, and business objectives.
• Coordinate cross-functional execution to ensure campaigns and initiatives are launched on time and achieve expected results.
• Provide regular updates to senior management on market growth performance, key challenges, and recommended actions.

Qualifications & Experience

• Minimum 5 years of experience in Growth, Performance Marketing, User Acquisition, Digital Marketing, CRM, or related functions.
• Minimum 2 years of experience in a leadership or team management role.
• Proven experience in growing two-sided platforms, such as ride-hailing, delivery, marketplace, e-commerce, fintech, or other technology platforms.
• Strong track record in customer acquisition, retention, performance marketing, and/or supply-side growth.
• Experience in market launch, market expansion, or rapid business scale-up is strongly preferred.
• Strong understanding of local consumer behavior, digital marketing channels, and market dynamics.
• Strong analytical skills with the ability to use data to identify problems, evaluate performance, and make business decisions.
• Experience working cross-functionally with Operations, Product, Marketing, and other business functions.
• Fluent in English and the local market language; additional local languages are an advantage.
• Bachelor’s degree in Marketing, Business, Economics, or a related field required; MBA or equivalent qualification is preferred.

Key Competencies

• Strategic growth mindset
• Strong commercial and business acumen
• Data-driven decision making
• Performance marketing and growth expertise
• Strong understanding of customer and driver behavior
• Experimentation and problem-solving mindset
• Strong execution and project management skills
• Leadership and people management
• Cross-functional collaboration
• Strong communication and stakeholder management
• Brand-building and storytelling capability
• Ability to work in a fast-paced, high-growth environment

Note:

+Due to the high volume of applications received, only shortlisted candidates will be contacted for the next stage of the recruitment process.

+ We sincerely appreciate your interest in GSM Kazakhstan and thank all applicants for your time and consideration. We encourage you to apply for future opportunities that match your qualifications and career aspirations.

+ All applications and personal information submitted will be treated with strict confidentiality and handled in accordance with applicable data privacy regulations.