Marketing Specialist (App Growth Marketing)

About GSM Kazakhstan

GSM Kazakhstan is a member of Green and Smart Mobility (GSM Global), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services while leveraging innovative technologies to enhance service quality and operational excellence.

1. Position Purpose

The Marketing Specialist is responsible for executing Green SM’s day-to-day marketing activities across Performance Marketing, CRM Marketing, and Social Media.

This is a hands-on, execution-focused role responsible for managing marketing campaigns, engaging customers, maintaining social media channels, tracking performance, and supporting the team in driving customer acquisition, engagement, and retention.

2. Key Responsibilities

A. Performance Marketing

• Set up, launch, and manage paid advertising campaigns across Meta (Facebook/Instagram), Google, and TikTok.
• Monitor campaign performance on a daily basis and identify underperforming campaigns.
• Optimize campaigns based on budget, targeting, creatives, and performance results.
• Track key performance metrics, including Cost per Install (CPI), Cost per Acquisition (CAC), conversion rate, and campaign ROI.
• Coordinate with internal teams or external partners on campaign assets, targeting, and campaign execution.
• Maintain accurate campaign tracking and performance records.

B. CRM Marketing

• Execute customer communication campaigns through push notifications, email, and SMS using existing CRM tools and templates.
• Set up and maintain basic automated customer journeys, including welcome, onboarding, reminder, and retention communications.
• Segment customers and support targeted communication based on customer behavior and lifecycle stage.
• Monitor campaign performance, including open rate, click-through rate, conversion, and engagement.
• Identify opportunities to improve customer engagement and retention through CRM campaigns.

C. Social Media Management

• Develop and maintain the monthly social media content plan based on brand and marketing priorities.
• Schedule and publish content across Green SM’s social media channels.
• Coordinate with designers and relevant stakeholders to prepare visual and written content.
• Monitor and respond to comments, messages, and basic customer interactions on social media.
• Ensure content is published accurately and according to the agreed schedule and brand guidelines.
• Track social media performance, including followers, reach, engagement, and content performance.
• Recommend adjustments to content and channel activities based on performance results.

D. Tracking & Reporting

• Maintain marketing performance dashboards and regular reports.
• Consolidate data from advertising platforms, CRM activities, and social media channels.
• Track key customer funnel events, including app install, registration, first ride, and other relevant conversion points.
• Provide regular performance updates and highlight key issues, trends, and areas for improvement.
• Ensure marketing data and reports are accurate and updated on time.

E. Cross-functional Coordination

• Work closely with Growth, Operations, Product, CRM, and Design teams to execute marketing initiatives.
• Coordinate campaign timelines, content requirements, and marketing assets with relevant stakeholders.
• Support market-level marketing initiatives and other growth activities as required.
• Ensure marketing activities are aligned with Green SM’s business objectives and local market priorities.

3. Qualifications & Experience

• Approximately 2 years of hands-on experience in Marketing, Digital Marketing, Performance Marketing, CRM, Social Media, or a related field.
• Practical experience managing campaigns on Meta Ads, Google Ads, or TikTok Ads.
• Experience managing social media channels, including content planning, publishing, and performance tracking.
• Basic understanding of CRM marketing and marketing automation tools; willingness to learn new platforms is required.
• Good understanding of marketing performance metrics and basic data analysis.
• Proficiency in Excel or Google Sheets for reporting and data tracking.
• Strong attention to detail and ability to manage multiple tasks and deadlines.
• Good communication and coordination skills.
• English proficiency is required.

4. Key Competencies

• Hands-on marketing execution
• Performance and data-driven mindset
• Digital advertising knowledge
• Customer and CRM orientation
• Social media management
• Attention to detail
• Planning and organization
• Analytical and problem-solving skills
• Cross-functional collaboration
• Ability to work in a fast-paced environment

5. Key Success Indicators

Success in this role will be measured by:

• Marketing campaigns are launched accurately, smoothly, and on schedule.
• Paid campaigns show continuous improvement in key metrics such as CPI, CAC, conversion rate, and ROI.
• CRM campaigns achieve consistent improvement in open rate, click-through rate, engagement, and conversion.
• Social media channels maintain a consistent content schedule and demonstrate healthy growth in reach and engagement.
• Marketing dashboards and reports are accurate, complete, and updated on time.
• Key customer funnel events are properly tracked to support marketing performance analysis and decision-making.

Note:

+Due to the high volume of applications received, only shortlisted candidates will be contacted for the next stage of the recruitment process.

+ We sincerely appreciate your interest in GSM Kazakhstan and thank all applicants for your time and consideration. We encourage you to apply for future opportunities that match your qualifications and career aspirations.

+ All applications and personal information submitted will be treated with strict confidentiality and handled in accordance with applicable data privacy regulations.