CVM Tribe Lead

📍 Location: Baku, Azerbaijan

About Birmarket

Birmarket is a core e-commerce platform within the Bir Ecosystem, combining marketplace, payments, and loyalty into a seamless customer experience.
Our mission is to drive sustainable growth by increasing GMV through deep customer understanding, personalization, and data-driven decision making.

About the Role

We are looking for a CVM Tribe Lead to take full ownership of customer value management across the Birmarket customer lifecycle, with a clear mandate to drive GMV growth through retention, purchase frequency, cross-sell, and personalization.

You will lead several cross-functional CVM teams covering: Customer Acquisition, Cross-sell & Upsell, Churn Prevention, Retention & Purchase Frequency, Gamification & Engagement, Recommendation Models.

This is a senior role at the intersection of e-commerce, analytics, product, and marketing, with direct and measurable impact on GMV and overall business performance.

Key Responsibilities

• Own and drive the CVM strategy for Birmarket, focused on increasing GMV, retention, and purchase frequency.
• Lead multiple cross-functional teams across CVM, analytics, product, and marketing.
• Design and scale customer segmentation frameworks, lifecycle programs, recommendation systems, churn, propensity, and cross-sell models.
• Launch and optimize personalized customer journeys across the e-commerce funnel (onboarding, first-to-second purchase, repeat purchase, reactivation).
• Drive cross-sell, upsell, and recommendation-driven initiatives that directly contribute to GMV growth.
• Develop gamification and engagement mechanics in close collaboration with the loyalty team.
• Lead personalization of offers, promotions, pricing incentives, content, and recommendations.
• Build a strong culture of experimentation and A/B testing with clear GMV impact measurement.
• Partner closely with Product, Data Science, Marketing, Tech, and Loyalty teams.
• Own and track key KPIs, including GMV growth driven by CVM initiatives, retention & churn, purchase frequency, uplift and ROI from CVM programs.

Who We’re Looking For

• 5+ years of experience in CVM, CRM, loyalty, or customer analytics within e-commerce, marketplaces, or digital consumer platforms.
• Strong understanding of e-commerce customer behavior and purchase drivers.
• Solid analytical background, including customer segmentation, recommendation systems, behavioral and predictive modeling, and data-driven decision making.
• Experience leading multiple teams in agile environments.
• Ability to work effectively at the intersection of data, product, and commercial strategy.
• Strong leadership, communication, and stakeholder-management skills.
• Fluent in English; Azerbaijani and/or Russian are a plus.

Why Join Birmarket

• A key leadership role in driving GMV growth for one of the largest e-commerce platforms in the region.
• Direct ownership of revenue-driving CVM, personalization, and recommendation initiatives.
• Opportunity to build and scale a modern, data-driven CVM and recommendation engine.
• High autonomy, strong teams, and strategic visibility.