Outbound Lead Generation Specialist (English)

Outbound Lead Generation Specialist (English C1)

Hi!

About us:

Velvetech is an international company, based in the US, with 20+ years of experience in software and hardware development for clients all around the world, especially for US clients. As an official Microsoft Gold Partner, our company is listed in the top 5 software development companies in Illinois, USA.

US clients are leading trading and financial organizations, insurance companies, large healthcare associations, pharmaceutical and energy companies, equipment manufacturers, hi-tech startups, etc.

Areas of expertise are consulting, development, implementation, and support of software solutions. We implement modern backend solutions that support microservices architecture with the following technologies: NET Core, Node.js, Java, SQL Server, PostgreSQL, MongoDB, Redis, RabbitMQ. For the web UI front-end development, we opt for React, or Angular, and for mobile development — Swift, Kotlin, Java. Most of the systems are designed for cloud infrastructures like AWS, Azure, GCP, and heavily rely on Docker, Kubernetes while modern CI/CD is made using GitLab CI or TeamCity. In September 2021, Velvetech LLC received the status of the official Training Provider of the International Institute of Business Analysis. This status gives us the right to conduct regular quality trainings for Business Analysts and anyone performing BA activities regardless their job title.

Principles are based on Agile Methodology, Scrum and Kanban. Various projects coded in GitLab or GitHub are built with multiple coordinated teams, collaborating via Jira, Confluence, MS Teams, and Slack. Velvetech constantly follows the Tech trends and actively cooperates with startups in such breakthrough areas as Machine Learning, the Internet of Things, Blockchain, FPGA, and AI.

About the Role:

Velvetech is looking for a proactive and results-driven Outbound Lead Generation Specialist to join our team and take ownership of generating new business opportunities in the US market. In this role, you will be responsible for identifying, engaging, and qualifying high-potential prospects that match our Ideal Customer Profile (ICP). You will work within a structured Account-Based Marketing (ABM) approach — executing targeted, multi-touch outreach campaigns across carefully selected accounts. You will operate across multiple channels — cold calling, highly personalized email outreach, and LinkedIn — with a clear focus on generating qualified meetings and contributing directly to pipeline growth. This is a role with a high level of autonomy, where we expect strong ownership, initiative, and the ability to continuously refine outreach strategies based on market feedback. You will work closely with our Outbound Marketing Strategist and Sales team to ensure consistent pipeline generation and smooth lead handoff.

Key Responsibilities:

• Identify and prioritize target accounts and decision-makers aligned with Velvetech’s ICP
• Research prospects and leverage buying signals (hiring activity, tech stack changes, company news) to improve outreach timing and relevance
• Execute multi-channel outbound campaigns (calls, emails, LinkedIn) with a strong focus on personalization
• Run structured ABM sequences across defined account lists
• Initiate conversations with decision-makers and uncover potential business needs
• Qualify leads and convert them into booked meetings for the Sales team
• Maintain accurate activity tracking and pipeline visibility in CRM (HubSpot / Creatio)
• Use tools such as Apollo, SmartLead, and LinkedIn Sales Navigator to drive efficiency
• Continuously test and improve messaging, sequences, and targeting approaches
• Collaborate with marketing and sales teams, sharing insights on campaign performance and market feedback

Qualifications:

• 2+ years of experience in outbound sales, SDR, lead generation, or business development in B2B (preferably in software or IT services)
  • Proven track record of generating leads and booking meetings through outbound efforts
  • Hands-on experience with cold outreach across multiple channels (calls, email, LinkedIn)
  • Strong research and personalization skills
  • Excellent written and spoken English (ability to communicate with US-based clients)
  • Solid understanding of the US market and business communication standards
  • Experience using tools such as Apollo, CRM systems, Sales Navigator, and outreach platforms
  • Comfortable working in a performance-driven environment with clear targets
  • High level of ownership, proactivity, and ability to work independently
  • Ability to quickly understand and articulate complex technical solutions

Preferred Qualifications

• Experience working with mid-market or enterprise clients
  • Background in IT outsourcing, custom software development, or SaaS
  • Experience targeting industries such as Healthcare, Logistics, FinTech, or eCommerce
  • Active use of AI tools (ChatGPT, Claude, etc.) to improve outreach and research

Benefits

• Velvetech is in the TOP 5 development companies in Illinois, USA
  • You have FLEXIBLE working conditions and a COOPERATIVE environment
  • Competitive salary
  • Many CHALLENGING and exciting projects with new opportunities and learning
  • GROWTH opportunities, skills and competencies improvement, and professional certification
  • In-company TRAINING (English, Software / DevOps / Project management / Design / Business)

Our team

We are a friendly team of 170+ professionals where everyone is able to achieve high results and grows professionally not only due to their own knowledge and skills but also with the support of colleagues. Values that we highly appreciate are high performance, responsibility, respect, and loyalty. In order to have a highly motivated team, Velvetech invests in their people, additional education, certification, and others. You choose your career path and we are here to support you!

People work together in harmony, encouraging each other to continuously learn, progress, and pursue perfection. Our employees enjoy working as we turn challenges into advantages to share success with each other.

You have a chance to become a part of a friendly and professional team that creates robust software solutions to deliver maximum value to our international clients.