Head of Own Brands Marketing Department

METRO is searching for a dynamic leader to fill the role of Head of Own Brands Marketing Department. In this key position, you will drive our private label offerings to surpass customer expectations, ensuring exceptional quality and ongoing innovation.

Key Responsibilities:

Market and Customer Insights:

● Advocate for customer-centric approaches, utilizing customer insights to enhance our product assortment.

● Identify growth opportunities and market trends to set our own brands apart.

● Conduct concise market analyses to inform expansion decisions effectively.

Brand and Product Management:

● Strategically manage our own brand portfolio, aligning with company objectives and customer preferences.

● Review portfolio performance and recommend optimizations based on emerging market dynamics.

● Expand product lines and refresh offerings to meet evolving consumer demands.

Product Packaging Design:

● Lead the development of packaging designs that resonate with our brand identity and consumer preferences.

● Maintain design consistency while allowing for necessary customization.

● Ensure the accuracy and quality of packaging prototypes through thorough review processes.

B2B Sales Development:

● Equip our sales teams with effective materials and training to effectively promote own brand products.

● Conduct engaging product demonstrations and samplings to generate B2B interest and drive sales.

● Identify and pursue new business opportunities by offering tailored solutions to prospective clients.

Food Service (HoReCa) Development:

● Craft tailored own brand solutions specifically for our Food Service clients.

● Customize offerings to suit the unique needs of commercial kitchen environments.

● Collaborate closely with METRO's Horeca education center (Stanfood) to enhance product promotion efforts.

Marketing Communication:

● Develop comprehensive marketing strategies for our own brands, integrating various communication channels.

● Collaborate with cross-functional teams to craft compelling brand messaging and storytelling.

● Oversee the consistency and performance of marketing materials, ensuring alignment with brand objectives.

Sustainability Development:

● Implement a robust sustainability strategy for our own brand products, emphasizing responsible sourcing and production.

● Evaluate the environmental impact of our products and packaging, striving for continual improvement.

● Prioritize partnerships with suppliers and materials that adhere to recognized environmental standards.

Qualifications:

- Higher education in Social Science, Marketing, or related field

- 5+ years of experience in product development and/or own brand management, or related roles within the retail or food service distribution industry.

- Proven track record of successful new product development and brand management.

- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.

- Excellent analytical and problem-solving abilities, with a strategic mindset and a focus on driving results.

- Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.