Growth Manager

GSM Kazakhstan is a member of Green and Smart Mobility (GSM), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services, leveraging innovative technologies to enhance service quality and operational excellence.

Role:

Growth manager leads GSM’s local market expansion by driving growth for both customers (riders) and supply (drivers). The role blends brand strategy, performance marketing, CRM, and on-ground growth execution to establish GSM as the most trusted and sustainable mobility platform in local market.

Key Responsibilities:

• Lead growth strategy and execution for local market across both riders (demand) and drivers (supply).

• Drive user acquisition, activation, and retention through data-driven campaigns and experiments.

• Oversee driver recruitment and engagement marketing, ensuring strong onboarding and retention.

• Develop and localize brand positioning and communications that build trust and differentiation.

• Manage multi-channel performance marketing and optimize CAC–LTV efficiency.

• Build and lead a high-performing local growth team and manage budgets effectively.

• Collaborate cross-functionally with Operations, Product, and Global Growth to align priorities and scale impact.

Qualifications & Experience:

• At least 8 years of experience in growth, marketing, or user acquisition roles; at least 3 years in leadership.

• Proven success in scaling two-sided platforms (ride-hailing, delivery, marketplace, or fintech).

• Strong command of digital growth tools, analytics platforms, and funnel optimization.

• Track record of market launch or rapid scale-up in local market preferred.

• Excellent English and local language communication skills; additional local language a plus.

• MBA or equivalent preferred.

Key Competencies

• Strategic growth mindset

• Analytical & data-driven problem solving

• Experimentation and agility

• Deep consumer & driver empathy

• Leadership and cross-functional collaboration

• Strong storytelling and brand-building sense