Head of Pricing & Competitiveness

We’re looking for an experienced Head of Pricing & Competitiveness to build and lead a critical capability within our marketplace Commercial organization.

Reporting directly to the Chief Commercial Officer, this role will shape how we understand our competitive position, make pricing decisions, improve customer value perception, and develop scalable pricing solutions that support conversion and marketplace growth.

During the first 3 months, your key mission will be to establish a strong pricing intelligence and competitor monitoring capability and create the analytical foundation for future pricing tools and automation.

Pricing Intelligence & Competitor Monitoring

• Build and continuously improve competitor monitoring capabilities.
• Define competitor landscape, product-matching methodologies, and monitoring standards.
• Ensure high quality and coverage of competitor product matching.
• Establish price competitiveness reporting across the marketplace.
• Identify pricing gaps, risks, and commercial opportunities.
• Translate data into actionable recommendations for Commercial and Category teams.
• Pricing Tools & Competitiveness Solutions
• Own business requirements for pricing-related tools and capabilities.
• Develop seller-facing pricing solutions.
• Shape Buy Box pricing and competitiveness mechanisms.
• Develop automated pricing solutions for 1P assortment.
• Drive pricing automation, competitiveness scoring, and ranking initiatives.
• Partner closely with Product and Data teams on development prioritiesPricing Analytics
• Analyze the impact of pricing and competitiveness on GMV, conversion, and customer behavior.
• Measure the effectiveness of pricing initiatives and tools.
• Conduct root-cause analysis of pricing-related performance changes.
• Build analytical frameworks that support commercial decision-making. Assortment Competitiveness
• Develop tools to compare marketplace assortment with competitors and target assortment matrices.
• Define and develop the KVI selection process.
  
  Marketplace Economics & Monetization
• Support the development and optimization of commission structures, fees, and monetization models.
• Analyze the impact of commissions, discounts, fees, and promotional investments on consumer prices, seller economics, competitiveness, and marketplace growth.
  
  What we’re looking for
• Bachelor’s degree in Business, Economics, Finance, Mathematics, Statistics, Engineering, Data Analytics, or a related field.
• 5+ years of experience in pricing, category management, marketplace operations, business analytics, revenue management, or a related area.
• Strong analytical mindset with experience working with large datasets and turning insights into business actions.
• Experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar.
• Advanced Excel skills.
• Experience working cross-functionally with Commercial, Product, Finance, and Technology teams.
• Fluent English and proficient Russian.

​​​​A strong advantage would be:

• Marketplace or e-commerce experience.
• Experience with pricing systems, competitor intelligence, Buy Box management, or pricing optimization.
• Understanding of marketplace commissions, seller economics, and monetization models.
• Experience managing analytical, pricing, or commercial teams.
• Working knowledge of SQL or similar analytical tools.

Why this role?

This is not simply a reporting or analytical position. You’ll have the opportunity to build the pricing function, influence commercial strategy, and develop capabilities from the ground up in a fast-growing marketplace environment.

🌍 The position is based in Baku, Azerbaijan, and relocation is expected. Relocation support will be discussed with successful candidates.

If you have strong experience in pricing, marketplace analytics, commercial strategy, or e-commerce and are interested in building something at scale, we’d be happy to hear from you.

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