Brand Manager / Home Care

JOB PURPOSE

Unilever Home Care business has a long-standing operational footprint in Central Asia & Caucasus (UNICA) markets headquartered in Almaty, Kazakhstan; operating in a sizeable category holding a significant growth.

This is a rare opportunity to be part of an amazing cross functional team that is crafting the future of this iconic brand. We’ve been working hard on the evolution of our brand, creating, and landing a new equity and pipeline of renovations & innovations that will deliver outstanding and sustainable growth. The role encompasses crafting the innovation renovation projects as well as bringing unmissable communications and brand experiences into life. Day to day, this will mean liaising cross-functional teams and agencies, crafting and landing highly creative and impactful new ideas which will make the brand truly unmissable.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

You will be responsible for driving the multi-year strategic innovation and communication plans. Additionally, you will need to manage the existing launches / relaunches and execute the campaign within timelines. You will play an integral role in crafting & executing new brand restages. Managing the budget, ensuring timely launches and driving campaigns are key parts of this role.

Deliverables:
Brand & Portfolio Strategy:

• Manage Home Care brand P&L, achieving market share, turnover, and profitability goals.

• Analyze data and trends to guide brand activities for 2026 and beyond.

• Oversee integrated brand planning using consumer, shopper, financial, and competitive insights across the 6Ps.

• Create multi-year strategies for growth, including new portfolio innovations and renovations.

• Develop briefs and communication plans to deliver engaging brand experiences via optimal media channels.

• Define clear JTBDs and contribute to annual target planning.

• Collaborate with Shopper Marketing, Performance Marketing, and DMC to align customer and media strategies.

• Win with Customers & Channels

• Develop strong go to market plans that grow customers’ categories and enable disproportionate wins.

• Optimize pack price architecture and portfolio mix across channels to drive profitable growth.

• Lead marketing workstream in customer JBPs and represent Home Care brands.

WHAT YOU WILL NEED TO SUCCEED
Experiences & Skills

• Minimum 6-8 years of experience in Brand Marketing, Home Care category know-how is a plus.

• A passion for strategic thinking & work | Proven ability to create and lead brand & portfolio strategy through the organization in close partnership with cross-functional teams.

• Highly capable innovator & passion for brand crafting | Proven ability to lead and manage innovation through the organization in close partnership with cross-functional teams.

• Commercial acumen | Able to ensure commercial viability of innovations and mixes.

• Action-oriented | Proactive self-starter who is constantly looking to drive the right actions at the right time to deliver great results.

• Strong team player | Skilled in building strong relationships and partnering effectively across multiple functions, geographies, and levels of the organization. Also, a great partner to external agencies (comms & design) agencies and consultancy partners

• Effective communicator | Able to communicate clearly and concisely with stakeholders across multiple levels, functions, and geographies; both verbally and visually.

• Highly organized and disciplined | Excellent time management and project management skills.

• Committed to delivering positive impact | Consistently shows up with ‘can-do’ spirit and growth mindset.

• Passion for crafting mixes | Generates and validates propositions and claims which solve real consumer pain points.

• Curiosity and passion for learning | Brings fresh eyes and constantly develops deeper understanding of consumers, the category, markets, business, and self.

• Fluency in English and Russian (Kazakh is a plus).

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context, and you are emotionally intelligent enough to motivate people to deliver what is needed.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.