DX Promo Manager BCCA

PepsiCo Central Asia (ПепсиКо Центральная Азия)

DX Promo Manager BCCA

Алматы, проспект Абая, 109В

Метро: Алатау

Описание вакансии

Job Responsibilities:

Own Promo Strategy & Commercial Integration

  • Define and lead the promotional strategy across OT, TT, AFH, and E-commerce channels.

  • Own promotional budget planning in partnership with Revenue Growth Management and ensure alignment with commercial priorities and AOP commitments.

  • Ensure promotional plans are fully aligned with customer strategies, Marketing calendars, innovation launches, and Demand Acceleration priorities.

  • Partner closely with DX Planning to embed promotional opportunities and risks into the growth agenda.

Build Promo Governance & Operating Model

  • Establish and govern the end-to-end promotional management process across BCCA.

  • Define clear ownership, decision rights, and ways of working between DX Promo, RGM, Sales Finance, Sales, Marketing, Supply Chain, IBP, and DX Planning.

  • Implement governance standards, planning routines, and performance reviews that improve promotional decision-making, accountability, and business outcomes.

Drive Promo Planning, Execution Excellence & Performance

  • Own the promotional calendar across customers, channels, and key promotional levers.

  • Work in close collaboration with the Business Development team to manage and monitor the timely launch of promotional campaigns in digital systems, ensuring accurate execution across customers and sales channels.

  • Lead the monthly promotional re-planning cycle, incorporating business performance, supply constraints, customer requirements, and market dynamics.

  • Monitor promotional execution and in-flight performance against agreed plans and standards, identifying risks, compliance gaps, and corrective actions.

  • Partner with Sales teams on competitive promotional monitoring and ensure insights are reflected in future plans.

Build Promo Excellence Capability

  • Lead post-promotion evaluation and embed learnings into future planning cycles.

  • Develop Promo Excellence standards, playbooks, and channel-specific guidelines for commercial teams.

  • Drive continuous improvement of promotional effectiveness, execution quality, and trade investment ROI.

  • Lead and develop the DX Promo team while fostering a culture of accountability, collaboration, and performance excellence.

Success Measures

Business Impact

  • AOP delivery support through effective promotional planning, execution, and optimization.

  • Improved promotional ROI and trade investment effectiveness.

  • Realization of promotional growth opportunities and mitigation of commercial risks.

  • Incremental Net Revenue generated through optimized promotional investments and actions.

Capability & Process Development

  • Successful establishment of the DX Promo capability across BCCA.

  • Adoption of Promo Governance, standards, and ways of working across markets.

  • Effective integration of DX Promo into AOP, SOP, SOE, and Demand Acceleration processes.

  • Implementation of channel-specific promotional strategies and Promo Excellence standards across OT, TT, AFH, and E-commerce.

Organizational Impact

  • Clear ownership and accountability model across DX Promo, RGM, Sales Finance, and Sales.

  • Enhanced cross-functional alignment and decision-making effectiveness.

  • Adoption of Promo Excellence standards and best practices across BCCA markets.

  • Strong DX Promo–DX Planning partnership, ensuring promotional levers are fully embedded into growth delivery and Risks & Opportunities management.

Requirements:
  • Higher education in Economics, Business, Finance, Marketing, or a related field.

  • Minimum 5 years of FMCG experience across Commercial Planning, Revenue Growth Management, Sales Finance, Trade Marketing, Category Management, Commercial Excellence, or related functions.

  • At least 2 years of people management experience.

  • Strong understanding of promotional management, trade investment optimization, commercial planning, and business performance drivers.

  • Proven track record of building processes and cross-functional ways of working in complex organizations.

  • Strong analytical and commercial acumen with the ability to translate insights into business actions and recommendations.

  • Excellent stakeholder management and influencing skills, with experience working across senior cross-functional teams.

  • Advanced Excel and PowerPoint skills; experience with analytical and reporting tools (e.g., Power BI) is a plus.

  • English proficiency at Upper-Intermediate level or higher.

Conditions:
  • Work in an international company with well-developed corporate values and standards.
  • Official employment as part of the company’s staff.
  • Stable salary with annual salary increases based on performance results.
  • Extended benefits package - medical insurance, life insurance, and mobile phone compensation.
  • Corporate training opportunities.
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