Brand Manager

Ipotekabank OTP Group

Brand Manager

Ташкент, Мирзо-Улугбекский район, улица Шахрисабз, 30

Описание вакансии

You independently take features from design to release. Assuring the quality of the marketplace through automated and manual testing, risk-based coverage and reliable releases.

About the company

As a joint effort Uzbek Ipoteka Bank and Hungarian OTP Group, the companies behind are building a dynamically growing team with a strong corporate background operating in a startup-like work environment.

If you’d like to work on exciting, high-impact projects that guarantee continuous growth, apply for the Brand Manager position.

These are the tasks awaiting you

  • Managing integrated campaigns: Coordinating ATL (TV, billboards) and BTL (point-of-sale promotions, events) campaigns.

  • Own and drive Joyga's positioning as the most trusted housing ecosystem, built on verified projects, reliable developers, a transparent mortgage journey, and seamless end-to-end home solutions.

  • Agency Coordination: Briefing creative, media, and PR agencies, approving creative concepts, and ensuring deadlines are met.

  • Develop and execute Zenga’s community strategy, growing our presence on Telegram and other social media channels while strengthening trust, engagement, and customer loyalty through educational mortgage content.

  • Produce and oversee content across platforms, including educational and real estate-focused materials

  • Support B2B communications for real estate professionals by developing compelling sales and marketing materials, educational content, value propositions, and case studies.

  • Continuously monitor user behavior and gather customer feedback, translating insights into product and funnel hypotheses in collaboration with Product, BI, and Sales to continuously improve user experience, conversion, and trust.

  • Collaborate with Sales (market insights and client feedback), Performance Marketing (campaign alignment), and Designers (visual content support)

  • Prepare campaign and engagement reports, and provide actionable suggestions for product and marketing improvements

We’re looking for you if you have:

  • Experience in content creation, social media marketing and project management

  • Strong visual and analytical skills with the ability to turn user insights into actionable strategies

  • Excellent communication skills and experience coordinating with sales, marketing, and design teams

  • Results-driven mindset with a focus on engagement, retention, and growth

  • English–Uzbek–Russian language skills

You’ll have an advantage if you have:

  • Previous experience in real estate or B2B communications

  • Familiarity with Telegram bots, mini-apps, or other community tools

  • Knowledge of growth marketing frameworks and funnel optimization

Here’s why it’s worth joining us

  • A stable corporate foundation combined with a growing, international innovative startup environment

  • A welcoming, dynamic on-site team with a great sense of community

  • Company-provided laptop and cell phone

  • Diverse, exciting tasks, responsible, independent work

  • Competitive benefits package

  • Health insurance

  • Professional training opportunities

  • Opportunities for continuous professional development

  • Long-term employment opportunities and a clear career path

Work location: Tashkent, city center

Посмотреть контакты работодателя

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