1. Key Responsibilities (核心岗位职责)
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- Product Knowledge Transfer: Deliver comprehensive training on smartphone hardware specs, OS features (Android/iOS), camera capabilities, AI features, and ecosystem products to sales reps, promoters, and distributors.
- Training Material Creation: Develop and localize high-impact training toolkits, including PPT presentations, video tutorials, sales pitch handbooks, and competitive analysis charts (Smartphone vs. Competitors).
- Retail Sales Empowerment: Conduct retail sales technique training (FAB selling formula, objection handling, upselling) to directly improve the conversion rate (CR) and average sell-out price at the shop front.
- Market & Competitor Intel: Track tech trends and rival launches to dynamic-update the training curriculum, providing counter-pitch strategies against competitors.
- On-site Coaching & Audit: Perform routine store visits to evaluate retail promoters’ talk-tracks, ensure standard display execution, and fix weak conversion links on-site.
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2. Job Requirements & Qualifications (岗位要求/硬性门槛)
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- Education: Bachelor’s degree in Business, Marketing, Telecommunications, Electronic Engineering, or a related field.
- Industry Experience: Minimum 2-3 years of training or trade marketing experience in the consumer electronics (CE) or smartphone industry (working experience with brands like Apple, Samsung, Xiaomi, OPPO, vivo, Transsion, etc., is highly preferred).
- Tech-Savviness: Deep passion for consumer tech; well-versed in mobile processors (e.g., Snapdragon, MediaTek), camera sensors, screen tech, and the latest Mobile AI trends.
- Language Proficiency: Excellent command of English (both written and spoken) for cross-border reporting and master-training, plus fluency in the local market language.
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3. Core Competencies & Soft Skills (核心胜任力/软性要求)
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- Stage Presence & Delivery: Dynamic public speaking and presentation skills; ability to simplify complex technical jargon into consumer-friendly selling points.
- Data-Driven Training: Competent in analyzing sell-out data, ROI of training programs, and mystery shopper feedback to refine training directions.
- Cross-functional Collaboration: Strong ability to collaborate with Product Managers, Trade Marketing, and Sales Teams to ensure product launch alignment.
- Flexibility & Mobility: High willingness to travel heavily across regions/stores for field training sessions.