Team Lead Analyst (CRM Vertical)

Keydev is on the lookout for a Team Lead Analyst (CRM Vertical) to join our Data Analytics team.

Responsibilities:

• Lead and mentor a team of CRM analysts — task distribution, quality review, professional development.
• Deliver actionable insights to the CRM department to support campaign, retention, and lifecycle decisions.
• Analyze CRM activities and performance: campaigns, communications, client segmentation, retention flows.
• Help the CRM team move toward data-driven decision-making across bonus mechanics, communication cadence, and client targeting.
• Design and interpret dashboards to track CRM KPIs for stakeholders.
• Collaborate with Product, Marketing, and Risk teams on cross-functional CRM initiatives.
• Ensure data quality and consistency in CRM-related tracking and reporting.

Requirements:

• Proven experience in CRM activity analysis (campaigns, client segmentation, communication performance).
• Experience leading or mentoring an analytics team is preferred.
• Strong SQL skills.
• Python and analytical libraries (pandas, numpy, etc.).
• Ability to structure ambiguous business questions into clear analytical tasks.
• Strong communication skills — ability to present insights to both technical and non-technical stakeholders.
• Language: English - B2 (Upper-Intermediate).

Nice to Have:

• Experience building dashboards in Tableau.
• Familiarity with CRM systems and their data structures.

This position is planned to be created (promising).