Marketing Lead

Our clients: large international corporations with an average project duration of 4 years. An expert team is dedicated to each project. We operate using Agile frameworks, automate processes, and prioritize transparency.

Marketing Lead / Marketing Manager

We are looking for a business-oriented, responsible, and proactive Marketing Lead / Marketing Manager to develop and execute our marketing strategy, build structured processes, and align the team’s efforts to drive business growth.

Key responsibilities:

• GTM & Growth: Participate in developing the GTM strategy and lead the execution of its marketing component, with a focus on B2B Digital. Translate business and GTM goals into actionable marketing roadmaps and identify target market segments.

• Orchestration of marketing competencies: Prioritize and oversee the team's work across key domains: content marketing, lead generation, Sales Enablement, SEO, brand communications, campaign planning, and website management.

• Acquisition: Select and develop channels to attract target clients, shifting from "mass-market" volume tactics to targeted, high-touch B2B engagement.

• Market & competitive analysis: Conduct market research, analyze the competitive landscape, and identify new growth opportunities with a focus on differentiation. Propose creative, out-of-the-box marketing solutions based on the analysis.

• Cross-functional synergy: Work closely with Delivery, Sales/Account Management, and Resource Management (RM) teams to package our expertise and effectively showcase our current tech stack and available resources.

• Account-based marketing (ABM): Build a systematic approach to targeted work with key enterprise and high-value B2B clients.

• Brand & visibility: Build and strengthen brand presence and awareness across target international markets.

Requirements:

• 5+ years of experience in B2B marketing, including at least 3 years as a Marketing Lead in an IT company focused on software services .

• English proficiency: C1 or higher (fluent).

• Proven portfolio: a track record of successfully designing, launching, and managing marketing campaigns or end-to-end strategies with measurable, data-backed results.

• Knowledge of modern marketing tools & tech, incl. workflows, dashboards, LinkedIn/Google Ads, SEO, advanced Excel/Sheets and Slides; Figma or Canva for quick, on-brand designs.

Required knowledge & skills

• Strategic thinking: deep understanding of B2B client segments, the ability to work with complex abstract concepts, and the ability to identify the key values of a product or service.

• Solid knowledge of modern digital marketing tools and analytics platforms.

• Hands-on experience in digital content creation and content planning.

• Systems thinking, flexibility, strong execution skills (getting things done), a business-driven mindset, and excellent communication and presentation abilities.

📍 Flexible Working Model: Work remotely, in a hybrid model, or from our comfortable office in a prime location in Minsk, with flexible starting hours.

🌍 International Projects: Collaborate with clients and teams worldwide, tackling ambitious and impactful challenges.

🗣 English in Daily Practice: Level up your language skills through direct communication with international clients and corporate English classes.

🎉 Bright Company Culture: Engaging team-building events, celebrations, perks, and personalized gifts for key personal milestones.

💡 Culture of Trust & Innovation: Your ideas matter! We value proactivity and provide full support to turn your vision into reality.

If you don't just execute tasks—you build structured processes, uncover the company’s unique edge against industry giants, lead and organize teams effectively, and back up your strategic decisions with data - waiting for your reply.

Join us and be part of an innovative team where everyone loves what they do. Like challenges - apply now - it will be tough, but exciting!

* Cоздание рабочего места планируется в перспективе