Head of B2B Digital Demand Generation

We are looking for talent!

CLARITY is an IT consulting company, which was established in 2012 in Riga, Latvia. CLARITY is market-leading consulting company in Quote-to-Cash space. CLARITY is leveraging leading technology platforms and helping companies around the world to transform customer experience by empowering sales and creating new monetization opportunities through subscription model implementation. CLARITY subscription management solutions enable smooth transition to outcome-based subscription sales allowing leading enterprise brands to gain a competitive advantage and grow recurring revenues with new business models, new products, and new services.

We are looking for Head of B2B Digital Demand Generation.

The Head of B2B Digital Demand Generation owns the company’s pipeline generation strategy and execution across all marketing and outbound channels. This role is accountable for creating a predictable flow of qualified opportunities and revenue pipeline for CLARITY.

The Head of B2B Digital Demand Generation leads a cross-functional team responsible for inbound marketing, outbound demand generation, SDR enablement, account-based marketing and digital campaigns.

The primary objective of this role is to build a scalable revenue engine that consistently delivers qualified pipeline and supports company growth targets.

REQUIREMENTS:

• 5+ years of experience in B2B demand generation, growth marketing, revenue marketing, or pipeline generation.

• 3+ years leading marketing teams.

• Proven experience owning pipeline and revenue targets.

• Experience building multi-channel demand generation programs.

• Strong understanding of outbound, inbound, ABM, and SDR functions.

• Hands-on experience with CRMs and modern demand generation technology stacks.

• Strong analytical and forecasting skills.

• Experience managing marketing budgets and resource allocation.

NICE TO HAVE:

• Experience within SAP, ERP, enterprise software, SaaS, IT consulting, or digital transformation services.

• Understanding of SAP and enterprise transformation programs.

• Experience selling to C-level executives.

• Experience working with global B2B organizations

RESPONSIBILITIES:

Demand Generation Strategy

• Develop and execute the overall demand generation strategy.

• Define annual, quarterly, and monthly pipeline generation targets.

• Build channel mix strategies across inbound, outbound, ABM, digital campaigns, and align them with offline demand generation, webinars, partner marketing, events, and content marketing (incl SEO).

• Align demand generation initiatives with business growth objectives.

Pipeline Ownership

• Own Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), digital pipeline creation, and digital marketing-sourced revenue metrics.

• Establish forecasting models and pipeline targets.

• Monitor funnel performance from lead acquisition through opportunity creation.

• Optimize conversion rates throughout the entire buyer journey.

Outbound & SDR Management

• Manage outbound demand generation programs.

• Oversee signal-based outbound initiatives.

• Manage outbound activities and performance metrics.

• Ensure alignment between outbound campaigns and sales priorities.

• Define lead qualification criteria and SDR handoff processes.

Inbound Marketing Management

• Oversee paid media, email marketing, and website conversion optimization.

• Ensure marketing programs generate measurable pipeline contribution.

• Drive continuous optimization of inbound acquisition channels.

Account-Based Marketing

• Define target account strategy.

• Coordinate marketing and sales activities for strategic accounts.

• Develop account engagement programs for enterprise prospects.

Marketing Operations & Technology

• Own the demand generation technology stack.

• Ensure data quality, CRM governance, and reporting accuracy.

• Drive automation and operational efficiency across all demand generation activities.

People Leadership

• Recruit, develop, and manage demand generation team members.

• Establish KPIs and performance management processes.

• Create a culture of experimentation, accountability, and continuous improvement.

Cross-Functional Collaboration

• Partner closely with Sales Leadership & SDR team.

• Collaborate with Subject Matter Experts.

• Align campaign priorities with strategic business initiatives.

• Ensure smooth lead handoff and pipeline progression.

WE OFFER:

• Parking space for each employee;
• Competitive remuneration package;
• Training, certifications and individual personal development plan;
• Corporate Medical Services at LODE;
• Phone number paid by the company;
• Snacks, fruits, coffee in the office;
• Compensation package will be supplemented.

* The creation of the workplace is planned for the future.