Marketing Director

Key Responsibilities:

Marketing Strategy & Execution:

• Develop and execute a clear, data-driven marketing strategy;
• Define priority channels, target segments, and growth levers;
• Ensure direct contribution of marketing to revenue and margin.

Revenue & Sales Integration:

• Work closely with Business Development and Sales teams;
• Build predictable lead generation and conversion funnels;
• Take ownership of marketing-driven pipeline and deal contribution.

Team & Structure:

• Build and manage a high-performance marketing team (internal and external);
• Define roles, KPIs, timelines, and accountability;
• Implement structured processes and execution discipline.

Performance & Analytics:

• Establish clear KPIs across all marketing activities;
• Track ROI, CAC, CPL, and conversion metrics;
• Ensure full transparency through reporting and dashboards.

Innovation & Technology:

• Implement AI-driven tools and marketing automation;
• Continuously test, optimize, and scale effective approaches;
• Improve efficiency through technology and data.

Key KPIs:

• Marketing-generated pipeline and revenue contribution;
• Cost per lead (CPL) and customer acquisition cost (CAC);
• Funnel conversion rates;
• ROI on marketing spend;
• Contribution to marginal profit.

Requirements:

• Proven experience as Marketing Director / Head of Marketing (B2B preferred);
• Strong track record of driving measurable revenue impact;
• Highly execution-driven, hands-on approach;
• Energetic, proactive, “builder” mindset;
• Strong analytical and data-driven thinking;
• Experience with AI tools and marketing automation;
• Comfortable operating in a fast-paced, entrepreneurial environment.

We offer:

• Remote work;
• Competitive salary;
• Involvement in international projects dedicated to improving the health of people;
• Corporate training for professional growth.