Business Development Manager (Professional Products Division)

As Business Development Manager, you will design and deploy strategic growth programs to accelerate the development of the salon channel, focusing on flagship salon development, conquest, loyalty and lifetime value.

You are a strategic enabler, working cross-functionally with Sales, Marketing, Education and distributors to elevate the business model of salons and unlock sustainable, qualitative growth beyond pure sales execution.

Key Responsibilities

Salon Channel Growth Strategy

• Define and implement salon channel growth strategies aligned with PPD ambitions

• Identify structural growth levers to increase performance, premiumisation and lifetime value

• Translate strategy into scalable frameworks and tools for markets and distributors

Flagship Salon Development

• Design and deploy flagship / top salon development programs, covering business partnership model, brand ecosystem & service portfolio, education journeys, retailisation and client experience

• Ensure consistency and excellence of flagship execution across markets and distributors

• Partner closely with distributor and sales teams for local deployment

Distribution Expansion

• Build structured conquest strategies to recruit high-potential salons

• Define salon targeting criteria, value propositions and onboarding journeys

• Equip sales and distributor teams with tools, playbooks and training to win new doors qualitatively

Loyalty, Retention & Lifetime Value

• Develop and enhance loyalty programs for salons, focusing on retention, engagement and share of business

• Drive initiatives aimed at increasing salon lifetime value through portfolio development, education & services, business support and digital tools

• Monitor program effectiveness and continuously optimize based on performance insights

Profile & Skills

Professional Background

• 5+ years of experience in business development, strategy, commercial excellence or consulting-like roles

• Strong understanding of B2B ecosystems, ideally within professional beauty, FMCG or services

• Experience working in matrix organizations and indirect/distributor models

Core Competencies

• Strategic thinking with strong execution orientation

• Strong analytical and conceptual skills

• Ability to design scalable frameworks and programs

• High level of influence and stakeholder management (without direct authority)

• Strong facilitation, training and storytelling skills

Mindset

• Growth-driven, curious and impact-oriented

• Comfortable operating at the intersection of strategy and field reality

• Collaborative, pragmatic and solutions-focused

• Strong sense of ownership and accountability