Brand activation manager

We are looking for an experienced Brand Manager to manage a portfolio of premium brands and execute marketing strategies in the market.

Responsibilities:

• Adapt and implement centralized brand promotion plans for the local market.

• Manage product assortment and portfolio within the assigned category.

• Adapt marketing plans and control budgets (Media, PR, Trade Marketing, Merchandising, Promotional Materials).

• Handle documentation related to budgets and marketing activities.

• Localize products to meet market requirements.

• Monitor and analyze brand, product, and category performance.

• Organize product launches and support growth of new products.

• Present marketing plans to internal teams and external partners.

• Participate in developing short- and long-term brand and category strategies.

• Collaborate with commercial and retail teams on trade marketing programs.

• Coordinate with the training team to support brand promotion at points of sale.

• Optimize processes to integrate marketing and commercial activities effectively.

• Work in a cross-functional team without direct reporting lines, coordinating with internal teams and external agencies.

• Complete required training and familiarize yourself with company policies and procedures within established deadlines.

Requirements:

• Creative thinking and initiative.

• Experience working in international companies.

• Strong communication and soft skills.

• Interest in the beauty and premium brand sector.