Group Brand Marketing Manager

Our client, a large international company operating in the consumer goods sector, is seeking an experienced Group Brand Marketing Manager to lead a portfolio of well-established brands and drive sustainable long-term growth.

The role combines strategic brand leadership, portfolio and P&L management, team leadership, and the development of integrated marketing and communication strategies. The successful candidate will work closely with cross-functional teams and key stakeholders to strengthen brand positions, deliver business results.

Key responsibilities:

• Lead and manage a portfolio of consumer brands within a defined category

• Own full portfolio and P&L management, including financial analysis and performance-driven recommendations

• Manage and develop a team, including performance reviews, coaching, talent development, and workload planning

• Provide strategic leadership and people management, including resource planning, hiring, training, budgeting, and performance management

• Strengthen market positions of assigned brands and categories through clear strategic direction

• Develop insight-driven brand strategies and long-term growth plans

• Analyze consumer, competitor, and market data to identify opportunities and create category recommendations

• Monitor marketing performance metrics, KPIs, and ROI to optimize campaigns and improve effectiveness

• Develop mid- to long-term plans aligned with category and business targets

• Prepare budget proposals and ensure effective planning and cost control

• Lead the development of marketing and communication campaigns in collaboration with internal and external partners

Candidate profile:

• University degree in Marketing, Finance, Economics, Business Administration, or a related field

• Fluent English

• 6+ years of experience in Brand Management (preferably in FMCG or Pharma)

• 2+ years of experience in a senior brand or equivalent leadership role

• 2+ years of people management experience

• Experience in Sales, Trade Marketing, or Category Management is an advantage

• Strong analytical skills and a data-driven, strategic mindset

• Solid experience in P&L management

• Advanced user of Microsoft Office (especially Excel and PowerPoint)

• Proven ability to develop and implement brand strategies with measurable business impact

• Strong communication skills and a proactive, results-oriented approach

What is offered

• Employment with a well-established international organization

• Competitive compensation package with an annual performance-based bonus

• Company car

• Comprehensive medical insurance