Supervisor LAMP & Brand Activation

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Your day-to-day:

• Team Leadership & Management:
  Lead and manage a team of two Leads LAMP & Brand Activation, providing direction, coaching, and performance feedback.
  Allocate responsibilities, monitor progress, and ensure timely execution of LAMP activities.
  Foster a collaborative and high-performing team environment.
• Strategic Planning:
  Oversee the development and implementation of LAMP strategies aligned with brand objectives and regulatory requirements.
  Analyse contract effectiveness for SFP and assessment of relevance of contracted LAMP in line with Brand fit, target audience and global segmentation.
  Support Leads in identifying high-potential legal-age meeting points (bars, clubs, retail spaces) for targeted marketing activities.
  Ensure market research insights are integrated into activation planning.
• POSM Coordination and Deployment:
  Supervise planning and coordination of POSM distribution to LAMP outlets.
  Ensure timely delivery, proper installation, and inventory management of POSM materials for LAMP channel in cooperation with Trade marketing department.
• Branding & Activation Oversight:
  Guide Leads in executing branding strategies tailored to LAMP outlets.
  Monitor events and brand activations to ensure compliance, effectiveness, and budget adherence.
  Collaborate with cross-functional teams to design consumer experiences that drive engagement and loyalty.
• Stakeholder Engagement:
  Build and maintain strong relationships with venue partners, agencies, third-party vendors, and internal teams.
  Ensure alignment between sales, marketing, and consumer engagement initiatives.
• Performance Monitoring:
  Track and evaluate LAMP activities using KPIs such as consumer reach, engagement levels, and ROI.
  Consolidate reports from Leads LAMP & Brand Activation and provide insights to inform future strategies.
• Budget Management:
  Manage and control LAMP stream budgets with precision, ensuring optimal allocation of resources across activations.
  Monitor spending against approved budgets, identify variances, and implement corrective actions.
  Prepare accurate financial reports and forecasts for LAMP activities.
  Ensure cost efficiency without compromising quality or compliance.
• Compliance & Risk Management:
  Ensure all initiatives comply with local tobacco/advertising laws and internal ethical guidelines.
  Conduct regular audits of activations, content, and partnerships to mitigate risks.
  Constant evaluation of Global Standard Processes, Risk and Controls linked to LAMP activities.

Who we're looking for:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4–6 years of experience in brand marketing, trade marketing, event management, or consumer engagement (FMCG or tobacco industry is a plus, commercial experience is a plus).
• Proven experience in team management and leadership.
• Strong project management and organizational skills.
• Excellent communication and negotiation skills.
• Analytical mindset with ability to interpret data and derive actionable insights.
• Knowledge of regulatory environments affecting alcohol or tobacco marketing is a plus.
• Fluency in English.
• Competencies:
  Leadership and team development.
  Creativity and innovation in consumer engagement strategies.
  High ethical standards and commitment to compliance.
  Strong interpersonal and relationship-building skills.
  Ability to adapt to fast-paced, changing environments.
  Experience in CAS markets is a strong advantage.

What we offer:

• An opportunity to pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress;
• An opportunity to build an international career and for cross-functional moves;
• Extended social package: life insurance, insurance from critical illnesses, additional payment for preschool development of children, participation in the Employee Assistance Program (financial, psychological and legal consultations) for employees and family members, and much more;

Philip Morris Kazakhstan is the holder of Top Employer Kazakhstan & Global award for 10 consecutive years as well as the only Equal Pay certificate holder in Kazakhstan, which proves our commitment to highest working standards.

Relocation support is not available for this job.