Senior User Acquisiton Specialist

We are looking for a data-driven Senior User Acquisition Manager who will own the full UA cycle across regions, channels and products — from strategy and budgeting to execution, analytics and optimization. The role includes managing large budgets, running deep funnel and cohort analyses, leading hypothesis pipelines and A/B testing, driving creative strategy, monitoring competitive insights, collaborating closely with product and analytics teams, and scaling new channels and measurement frameworks including SKAN and Privacy Sandbox.

Responsibilities:

• Develop and execute a data driven UA strategy across multiple regions, channels and products with full ownership of performance.
• Lead user acquisition direction for the region: define priorities, growth opportunities, risks and scaling strategy.
• Own the full UA cycle end to end: planning, setup, launch, optimization, analytics and reporting.
• Manage and allocate large budgets efficiently to achieve CAC, ROAS, LTV and payback targets. Build and lead hypothesis pipelines: creatives, bidding strategies, audiences, offers, new channels.
• Conduct deep analysis of funnels, cohorts, retention and unit economics to identify growth levers.
• Run structured A/B tests for creatives, targeting and strategy optimization.
• Monitor the competitive landscape using Sensor Tower, AppMagic, Mobile Action and Ads Library.
• Maintain continuous creative testing and rotation; drive creative strategy and best practices.
• Work closely with product, analytics, BI, and creative teams to align on goals and ensure cross functional execution.
• Develop and optimize SKAN schemas, conversion values and migration strategies under Privacy Sandbox.
• Explore, evaluate and scale new UA channels, tools, technologies and measurement frameworks.

Qualifications:

• 3 years of hands on experience in user acquisition/performance marketing for mobile products.
• Proven experience leading a region or multiple geos: ability to set direction, drive strategy and deliver measurable growth.
• Deep expertise in major paid channels (Meta, Google UAC, TikTok, ASA).
• Experience managing large budgets and optimizing towards CAC, ROAS, LTV and payback. Strong analytical mindset: confident with funnel diagnostics, cohorts, financial metrics and unit economics.
• Advanced knowledge of MMPs and attribution models (CTIT, SRNs, re attribution, SKAN, Privacy Sandbox). Confident working with BI tools (Looker, Tableau) and advanced Google Sheets.
• Ability to drive cross functional work with product, analytics, BI and creative teams.
• Strong communication and presentation skills.
• Fluent English for cross regional interaction.
• High ownership, independence in decision making and proactive problem solving.
• Ability to operate in a dynamic environment and pull the UA function as the leading expert.

Conditions & Benefits:

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexile schedule
• Relocation package offered for candidates from other regions to Cyprus or Kazakhstan
• Access to professional counseling services including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully payed additional training courses
• All necessary work equipment
• Fitness club membership discount