Marketing Manager of the Graduate School of Business

Job Description

1. designing and implementing marketing and communication plan of School;
2. developing and implementing School strategy for working with mass media (Kazakh and international);
3. At the direction of the Associate Dean, work with faculty to plan and coordinate promotion of faculty achievements (research, teaching, and other). Planning and coordinating publications about research for School; conducting interviews, research and preparing press releases, articles and case stories for the University;
4. marketing of School educational programs (degree and non-degree programs.);
5. planning and conducting market research for degree and non-degree programs;
6. preparing press releases and distributing them in relevant mass media;
7. developing plans for media coverage of events performed by other School departments (admissions, alumni relations, programs, etc);
8. Support school events, which may include attending events in the evening ;
9. managing creative, editorial and technological processes for NUGSB web-sites, production processes for external web-sites, campaigns and publications, including translation from English to Kazakh and Russian;
10. Developing and managing School’s CRM system; Use google analytics to derive actionable insights from marketing campaigns. Communicate insights clearly to School leadership;
11. Manage contracts with local and international marketing partners;
12. preparing and execution budgets for marketing activities of School; monitoring, approving and negotiating costs within approved budget;

Qualifications

Work experience must meet one of the following requirements:

with Master's degree, professional experience should be not less than 1 year in the areas corresponding to functional areas of a specific position; or

with Specialist or Bachelor degree, work experience should be at least 3 years in the areas corresponding to the functional areas of a given position in the public service, international and/or national companies, or at least 2 years of work experience at the University and/or its organizations.

Knowledge:

- Knowledge of the legislation of the Republic of Kazakhstan in the field of education;

- presentation skills;

- knowledge of MS Office, Excel, PowerPoint, HTML, Photoshop, Adobe Illustrator, Corel Draw Google Adwords;

- fluent in English, Kazakh, Russian

Skills:

- critical thinking;

- building effective relations;

- interpersonal skills;

- teamwork skills;

- responsibility;

- developed leadership skills

Recruitment and selection process
Recruitment and selection at Nazarbayev University include the following process: preliminary selection based on experience and qualifications, assessments (e.g. technical skills/capabilities, aptitude, personality, work samples, in-basket exercises, and informal interviews), and motivation.

Formal interviews form the final stage of the selection process.
They are typically based on organizational values and behaviors and conducted in English.
You are encouraged to share your views and values to identify how they fit into Nazarbayev University core values