Brand Specialist

An international FMCG company (operating in a restricted-promotion segment) is seeking a Brand Specialist to support brand management and marketing initiatives.

Key Responsibilities:

• Support the development and execution of brand strategies based on market data and consumer insights

• Assist in planning and launching new products: gather trend data, coordinate packaging design, and support sales forecasting

• Monitor and analyze competitor activity, pricing, and brand performance

• Conduct marketing analytics (Nielsen, Retail Audit): track sales, market share, and promotion effectiveness

• Prepare regular reports and dashboards for management; ensure database accuracy (SKU, pricing, market share)

• Participate in field brand quality control: collect consumer feedback, evaluate POS materials, and monitor shopper behavior

• Coordinate cross-functional communication between marketing, sales, and production teams

Requirements and Qualifications:

• Minimum 2 years of experience in marketing or brand support roles

• Understanding of pricing principles and product lifecycle management

• Excellent organizational and communication skills

• Fluent English (both written and spoken)

• Proficiency in Excel and PowerPoint