Retail Marketing Manager (Georgia & Armenia)

About the Company:
An international FMCG company is looking for a Retail Marketing Manager to drive the adaptation and execution of marketing strategies in Georgia and Armenia, ensuring strong support for sales and customer engagement.

Responsibilities:

• Adapt and implement local marketing strategy and 7Ps execution plans in line with divisional priorities.

• Maintain a 12-month activity grid by country/channel/key customer.

• Manage product portfolio, including launches of new products.

• Execute TPR strategy and BTL activities, organize events and promotions.

• Implement global initiatives aimed at increasing engagement with top customers.

• Ensure best-in-class in-store visibility (POP execution).

• Support business planning processes: annual, monthly, and new product plans.

• Participate in customer meetings, presenting and defending marketing plans.

• Analyze promotion efficiency and provide recommendations based on sales data.

• Monitor market trends and competitors to support profitable growth strategy.

Requirements:

• 2–3 years of marketing experience (preferably FMCG) and collaboration with sales/customer development.

• Strong command of Excel, PowerPoint, and Google tools.

• English – Upper-Intermediate or higher.

• University degree.

• Experience in supporting functions will be a plus.

We offer:

• Career opportunities in a leading international FMCG company.

• Participation in regional projects and cooperation with key customers.

• Competitive salary and benefits package

• Medical insurance

• Meal allowance

• Internet allowance

• Paid sick leave