Senior SEO manager

Tofu — helps self-employed individuals and small businesses handle client invoicing and accept payments. We believe that great user experience, mobility, and simplicity make the difference.

Our current product lineup includes:
— Invoices Maker (iOS/Android/Web) – helps simplify the process of sending invoices and receiving payments. We’re currently expanding its functionality and building a full-featured web version.
— Field Service Businesses (SaaS) – a platform that helps companies with up to 20 employees easily manage clients, projects, tasks, schedules, teams, payments, and financial operations.

Responsibilities:
— Promote product pages in Google search results for US and international search queries;
— Increase conversion of clicks in our mobile and web products;
— Lead strategic link-building through outreach and partnerships, securing quality backlinks while monitoring contractors and ensuring compliance;
— Create and oversee high-quality SEO content (research, writing, optimization) both personally and via contractors, focusing on rankings, traffic, and conversions;
— Execute comprehensive on-page and off-page SEO optimization (to enhance website visibility and performance);
— Conduct competitor analysis;
— Ability to independently create content or links using AI/SEO tools.

Requirements:
- 5+ years of proven SEO experience with strong case studies;
- Solid understanding of website structure, traffic channels, and search intent;
- Knowledge of Generative Engine Optimization (GEO) and adapting content for AI-generated results (ChatGPT, Google SGE, etc.);
- Experience with or interest in Programmatic SEO and large-scale content automation;
- Strong analytical and research skills, including competitor analysis;
- Systematic, data-driven approach to growth.