Head of e-Com

Midea Group is one of the world's leading manufacturers of major and small domestic appliances. Midea Group is ranked #184 on the 2025 Forbes Global 2000 list, #231 on the 2026 Fortune Global 500 list and is listed in the TIME magazine among the World's Best Companies.

Midea operates in Russia since 2007 and is represented by three brands: Comfee, Midea and Toshiba.

We're looking for: Head of e-Com

Job Description：

1. Collaborate with management and cross-functional departments to implement business strategies and tactical business plans.

2. Development and implementation of own sales KPIs in e-commerce and strict control of the achievement of planned results in accordance with the approved business plans.

3. Development and expansion of the customer group through multiple e-commerce channels.

4. Management of e-commerce assortment, prices and business policies based on target channels.

5. Developing and implementing sales and marketing initiatives to increase sales and profitability of e-commerce.

6. Conducting direct integrated campaigns that will ensure an increase in conversion rates, total order size, as well as sales and profit growth management for various product lines.

7. Direct participation in the development of ideas and analytical reports, communication and management of the activities of subordinate employees.

8. Design, development and analysis of business processes to support business development.

9. Ensure a strong business approach to managing existing systems and developing new models for future growth.

Requirements:

• Strong commercial acumen;
• Deep understanding of e-commerce tools (performance marketing, digital media, m-Commerce, technology, content & site management, digital design, analytics) and their connection to operations, fulfillment, merchandising, inventory management;
• Ability to understand and manage optimal product and account PnL;
• Knowledge of eCom metrics and the ability to operate with them, knowledge of GTM/GA/YM/Google Data Studio;
• Experience in planning and conducting promotions in eCom, ability to calculate ROI, knowledge of the most effective promotion tools in eCom;
• Strong people-management skills;
• Knowledge of English upper-intermediate or above;
• Knowledge of the home appliance market will be an advantage.