Senior brand manager

Senior Brand Manager, Carbonated Soft Drinks (Pepsi, Mirinda, 7UP & Mountain Dew)

Leading the growth and development of PepsiCo’s carbonated soft drinks portfolio in Uzbekistan, Tajikistan, Belarus, Mongolia, and Turkmenistan. Responsible for brand strategy, innovation, integrated marketing campaigns, and cross-functional collaboration with bottling, commercial, regional, and global teams to drive business growth and strengthen brand equity.

Responsibilities

• Lead the development and execution of the CSD brand strategy, driving sustainable business growth and strengthening brand equity.
• Own the annual brand plan (AOP) and marketing roadmap, translating business priorities and consumer insights into clear strategic initiatives.
• Lead the development and execution of integrated communication campaigns across ATL, digital, social, BTL and experiential channels.
• Drive the innovation agenda by identifying growth opportunities and adapting global innovations for the local market.
• Translate consumer and market insights into effective brand, communication and activation strategies.
• Partner closely with the bottling partner, as well as regional and global teams, to deliver business and brand objectives.
• Lead marketing investment planning (A&M) and ensure effective allocation of resources to maximize business impact and ROI.
• Monitor brand and category performance, identify opportunities and risks, and proactively translate them into action plans

• Bachelor's degree in Marketing, Business Administration or a related field.
• 5+ years of FMCG marketing experience, including brand management experience. Proven track record of delivering brand growth and business results.
• Strong understanding of integrated marketing and consumer communication.
• Strong strategic thinking, analytical and project management skills.
• Ability to influence and collaborate effectively within a matrix organization.
• Excellent communication and presentation skills.
• Fluency in English and Russian is required; proficiency in Uzbek is an advantage.
• Experience working with franchise, bottling partners or commercial teams is a strong advantage.

Conditions:

• Working in an international company with developed corporate values and standards.
• Official registration in the staff of the company.
• Stable salary, annual salary increase based on performance.
• Advanced social package: voluntary medical insurance, life insurance, cellular communication compensation.
• Opportunity for growth within the company.