Working under the supervision of the Category Development Lead and in close collaboration with sales and brand marketing team, Activation Manager will be responsible for increasing category sales by generating strong activities for channels and retailers.
Main responsibilities include:
- Develop targets and track the performance for new products to ensure the contribution to brands’ growth
- Lead NPI for all Kazahstan for brands using category knowledge, insights and analytics, set RSP and volume targets aligned with the Sales teams
- Be part of customer activation strategies development: targets, concept and design, in-store execution, delivery to ensure on-time launch, ROI calculation and post-analysis
- Develop promo activities and analyze promo effectiveness to ensure achievement of commercial targets
Skills Required:
- Ability to coordinate different parties
- Problem solving attitude
- Ability to manage multiple projects and multiple requests at the same time and work under pressure
Experience required:
- Minimum 2 years of FMCG trade marketing or related function in an international environment.
- Strong understanding of the impact of trade marketing activities on sales performance
- Experience working with in-store execution, point-of-sale materials (POSM), merchandising, and promotional mechanics.