Head of Growth Marketing

About GSM Kazakhstan

GSM Kazakhstan is a member of Green and Smart Mobility (GSM), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services, leveraging innovative technologies to enhance service quality and operational excellence.

Role Purpose

Lead GSM's Growth function in Kazakhstan by owning end-to-end growth strategy and execution across rider demand and driver supply. Build and lead a high-performing Growth team while driving sustainable business growth through data-driven decision making, cross-functional leadership, and operational excellence.

Key Responsibilities

Growth Strategy, Marketing & Analytics

• Own Kazakhstan's growth strategy across rider acquisition, activation, retention, reactivation, and driver growth.
• Develop and execute integrated marketing strategies covering Brand, Performance Marketing, CRM, Partnerships, Referral Programs, and Local Activations.
• Drive business growth through data analysis, customer insights, and continuous experimentation.
• Monitor and optimize key business metrics including CAC, LTV, Conversion, Retention, ROI, marketplace health, and campaign effectiveness.
• Build dashboards, performance reports, and actionable insights to support strategic decision-making.
• Localize global campaigns and identify new growth opportunities based on market dynamics and customer behavior.

Team Leadership, People Management & Project Ownership

• Build, lead, coach, and develop a high-performing Growth team with clear KPIs and a strong culture of ownership and accountability.
• Own end-to-end delivery of strategic growth initiatives—from planning, execution, stakeholder alignment, performance tracking, to post-launch optimization.
• Lead cross-functional collaboration across Operations, Product, Commercial, Finance, and Global teams to ensure successful execution.
• Manage agencies, partners, budgets, timelines, risks, and resources to deliver measurable business impact.
• Drive continuous improvement in execution standards, project governance, and team capability.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Data Analytics, or a related field; MBA is a plus.
• 8+ years of experience in Growth, Marketing, Commercial, or Business Strategy, including 3+ years in a leadership role.
• Experience in ride-hailing, mobility, marketplaces, fintech, delivery, e-commerce, or other high-growth digital businesses.
• Proven track record of leading cross-functional projects and scaling business growth.
• Strong expertise in growth marketing, CRM, customer lifecycle management, analytics, and experimentation.
• Fluent in English; Russian and/or Kazakh is preferred.

Core Competencies

Soft Skills

• Team Leadership & Coaching
• End-to-End Project Ownership
• Strategic Thinking
• Stakeholder Management
• Communication & Influencing
• Problem Solving & Decision Making
• Execution Excellence

Hard Skills

• Growth Strategy
• Performance Marketing
• Brand Marketing & CRM
• Data Analytics & Business Intelligence
• Customer Lifecycle & Funnel Optimization
• A/B Testing & Experimentation
• Budget Management
• KPI Dashboard & Reporting

Note:

+ Due to the high volume of applications received, only shortlisted candidates will be contacted for the next stage of the recruitment process.

+ We sincerely appreciate your interest in GSM Kazakhstan and thank all applicants for your time and consideration. We encourage you to apply for future opportunities that match your qualifications and career aspirations.

+ All applications and personal information submitted will be treated with strict confidentiality and handled in accordance with applicable data privacy regulations.