Influencer Marketing Manager | North America

About Another World

Another World is an international VR entertainment network.

Since 2018, we have been creating free-roam VR games and building our own network of VR arenas around the world. Today, we have 500+ arenas across 60 countries, and the network continues to grow.

Our business combines proprietary gaming content with a large network of local VR arenas. That means we are not only creating great games, but also constantly introducing them to new audiences.

We are now looking for an Influencer Marketing Manager to build and develop our influencer marketing direction across the US and Canada.

About the Role

Your goal will be to build a strong network of content creators in North America and use these relationships to bring new audiences to Another World VR arenas.

We are particularly interested in working with micro-, mid-tier, and local creators who have strong relationships with their audiences and can influence people's decisions in specific cities.

You will identify relevant creators, reach out to them, build relationships, negotiate collaborations, launch campaigns, and develop long-term partnerships with the most successful creators.

This is not a role for someone who simply sends hundreds of identical outreach messages to influencers.

We are looking for someone who can understand which creators are relevant to a specific audience, how to get them genuinely interested in our product, and how to build partnerships that create value for both sides.

What You'll Do

Build Influencer Marketing Across the US and Canada

• Develop and execute the influencer marketing strategy for North America.
• Build and continuously expand a database of relevant creators.
• Identify micro-, mid-tier, and local influencers in relevant cities and content categories.
• Research their audiences, content, engagement, and fit with the Another World brand.
• Identify new potential partners and proactively reach out to them.

Build Relationships with Creators

• Communicate and negotiate with influencers and their representatives in English.
• Introduce creators to Another World and our games.
• Develop collaboration proposals and partnership mechanics.
• Negotiate collaboration terms.
• Build long-term relationships with the most effective creators.
• Develop a network of recurring creators and brand ambassadors.

Launch Influencer Campaigns

• Plan and coordinate influencer campaigns.
• Organize creator visits to VR arenas and product experiences.
• Develop collaboration concepts and mechanics together with creators.
• Coordinate campaigns with local arenas and franchise partners.
• Manage campaign execution and ensure agreed deliverables are completed.
• Analyze campaign results and make decisions about future collaborations.

Develop the Influencer Network

Our goal is not to run a few one-off integrations. We want to build a strong and sustainable creator network around Another World.

You will:

• Identify creators worth working with on an ongoing basis.
• Develop long-term ambassador relationships.
• Scale successful collaboration formats.
• Build repeat campaigns with high-performing creators.
• Develop local influencer networks around individual VR arenas.

Own the Direction

You will be responsible for the influencer marketing function from strategy to execution.

This includes:

• Developing the overall influencer marketing strategy.
• Building and managing the creator pipeline.
• Managing relationships and negotiations.
• Working with influencer agencies and external partners when needed.
• Building processes for working with creators at scale.
• Coordinating with the wider marketing team and local franchise partners.

Who We're Looking For

• 3+ years of experience in influencer marketing.
• Proven experience working with influencers in the US and/or Canada.
• Fluent English at C1–C2 / Native level.
• Strong understanding of the North American influencer market.
• Proven ability to identify, approach, and engage creators independently.
• Strong relationship-building and negotiation skills.
• Ability to build long-term partnerships rather than one-off collaborations.
• Strong understanding of how to evaluate creators beyond follower count, including audience quality, engagement, content relevance, and brand fit.
• Strong organizational skills and attention to detail.
• Ability to work independently and take full ownership of the function.

Experience in the following areas would be a strong plus:

• Gaming
• VR
• Consumer brands
• Local marketing
• Businesses with physical locations
• Franchise networks

What We Offer

• Fully remote position.
• Work with the US and Canadian markets.
• The opportunity to build the influencer marketing function for an international VR brand.
• The opportunity to directly influence brand awareness and B2C growth in North America.
• Direct interaction with the CMO and marketing team.
• Freedom to build processes, choose tools, and develop the influencer network.
• An international team and daily communication in English.

How We Measure Success

We care about more than the number of influencers contacted or the number of campaigns launched.

Key indicators include:

• Number of relevant creators onboarded.
• Number of active long-term creator partnerships.
• Number of local influencer partnerships in key cities.
• Number of successful influencer campaigns.
• Growth in B2C traffic to Another World arenas.
• Number of new customers generated through influencer marketing.
• Performance of influencer campaigns.
• Growth in Another World's awareness among the target audience.

The main goal is to build a sustainable customer acquisition channel through influencer marketing in the US and Canada.

Why This Role Is Interesting

You won't simply be buying influencer integrations.

You will be building an influencer network for an international VR brand essentially from the ground up.

Another World already has the scale, proprietary games, and 470+ arenas across 60 countries. Now we want to build a strong creator community around the brand in North America.

You can discover a creator in one city, test a format that works, and then scale it across other locations.

If you enjoy building genuine relationships with creators, developing long-term partnerships, and taking ownership of a new marketing direction for an international brand, this role is for you.