B2C Marketing Manager | North America

About Another World

Another World is an international VR entertainment network.

Since 2018, we have been creating free-roam VR games and building our own network of VR arenas around the world. Today, we have 470+ arenas across 60 countries, and the network continues to grow.

Our business operates on two levels: we develop our franchise network and help our partners attract end customers to their VR arenas.

We are now looking for a B2C Marketing Manager to take ownership of B2C marketing across the US and Canada.

About the Role

This role is for someone who wants to do more than just launch advertising campaigns. You will build a working B2C marketing system for a network of local VR arenas.

Another World already has a large partner network and operating locations. Your goal will be to help our partners attract more players, increase bookings, and grow revenue through systematic marketing.

You will be the sole B2C marketer for the business, with direct influence over strategy, tools, and results.

You will not be expected to do everything yourself. You will have the opportunity to work with external specialists and internal resources to execute key initiatives.

What You'll Do

Develop B2C Marketing Across the US and Canada

• Develop and execute the B2C marketing strategy for the network.
• Identify key customer acquisition channels and test new ones.
• Develop offers and promotional mechanics for different types of locations.
• Scale successful marketing strategies across multiple arenas.

Lead Performance Marketing

• Manage advertising campaigns across Google Ads and Meta Ads.
• Set up and optimize geo-targeting for individual cities and locations.
• Allocate advertising budgets based on performance.
• Test creatives, audiences, and offers.
• Optimize campaigns based on customer acquisition cost and actual sales.

Optimize the Customer Funnel

• Analyze the customer journey from first ad interaction to booking.
• Identify conversion bottlenecks and develop ways to improve them.
• Develop retargeting and repeat-purchase campaigns.
• Use analytics to understand which marketing activities actually drive arena visits and revenue.

Build a Marketing System for Franchisees

Our partners operate in different cities and work with different local audiences.

You will:

• Create ready-to-use marketing tools and campaigns for franchisees.
• Develop recommendations for local marketing.
• Analyze the performance of individual locations.
• Identify successful practices and scale them across the network.
• Help franchisees understand which marketing activities actually drive sales.

Analyze Performance

• Track key B2C marketing metrics.
• Analyze CAC, ROAS, booking conversion rates, and revenue.
• Prepare regular reports and recommendations.
• Make decisions based on data, not just create reports that look good.

Who We're Looking For

• 3+ years of experience in B2C marketing.
• Experience working with the US or Canadian market.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of performance marketing and the ability to connect marketing metrics with actual sales.
• Understanding of local marketing and customer acquisition for businesses with physical locations.
• Ability to independently build marketing processes, prioritize initiatives, and make decisions.
• Strong analytical and data-driven mindset.
• Fluent English and the ability to independently communicate with partners and contractors.

Experience in the following areas would be particularly relevant:

• Franchising
• Entertainment
• Retail
• Hospitality
• Restaurants / QSR
• Other businesses with a network of physical locations

Nice to Have

• Experience with geo-targeting and local performance marketing.
• Experience marketing a network of physical locations.
• Experience with CRM, email/SMS marketing, and loyalty programs.
• Experience with GA4, GTM, and end-to-end analytics.
• Experience building marketing processes from scratch.
• Experience working directly with franchisees.

What We Offer

• Fully remote position.
• Work with the US and Canadian markets.
• The opportunity to build B2C marketing for an international network from the ground up.
• A large number of real locations and data points to test and scale marketing hypotheses.
• Direct impact on business results without multiple layers of bureaucracy.
• The ability to bring in external specialists for specific tasks, including design, content, video, and other areas.
• Direct interaction with company leadership and the Business Development team.
• An international team and daily communication in English.
• Competitive base salary + performance-based bonus linked to B2C results.

How We Measure Success

We care less about the number of posts published or campaigns launched.

The main goal is more customers and higher revenue for our franchise partners.

Key metrics include:

• Number of B2C bookings.
• Customer acquisition cost (CAC).
• ROAS and ROI of marketing campaigns.
• Conversion rate from paid traffic to bookings.
• Growth in B2C revenue across locations.
• Marketing performance across individual arenas and the network as a whole.

Why This Role Is Interesting

You won't be working on a single local business. You'll be working with an international network of VR arenas.

You can test a hypothesis in one city, identify what works, and then scale it across dozens of other locations.

This role is for someone who wants to do more than just "run ads". You'll build a system that brings real people into real locations and has a direct impact on business revenue