Head of SMM Department

Full-time | Almaty, Kazakhstan

English skills at Intermediate level or higher are required.

Who are we?

BAL is an international, digital-minded creative agency, with offices in London, Istanbul, and Almaty.

What do we do?

We work with global and local brands and strive to become their trusted partner in:

CREATIVITY & DESIGN: We create bold campaign ideas, engaging content, and impactful visual experiences that help brands stand out.

EXECUTION & EXPERIENCE: We bring ideas to life through integrated campaigns, customer experiences, and community building across digital platforms.

TECHNOLOGY & INNOVATION: We leverage the latest marketing technologies, including AI, AR/VR, Web3, NFTs, Blockchain, and Metaverse solutions.

STRATEGY & CONSULTANCY: We combine creativity with business thinking, helping brands unlock growth opportunities through consumer insights, innovation, and strategic partnerships.

We are looking for:

An experienced Head of SMM Department to lead our social media team, develop strategic direction for client accounts, and drive outstanding creative and business results. This role requires a strong leader with proven experience managing teams, building social media strategies, and working with international and major local brands.

Key Responsibilities:

• Lead, mentor, and develop the Social Media Department, ensuring high performance and continuous professional growth.

• Develop and oversee social media strategies for multiple clients, aligning them with business objectives and brand positioning.

• Manage the department's workload, resource planning, and project delivery to ensure deadlines and quality standards are met.

• Supervise content strategies, editorial planning, and creative execution across all major social media platforms.

• Ensure high-quality community management and audience engagement across client accounts.

• Oversee the planning and execution of integrated social media campaigns, influencer collaborations, and digital activations.

• Analyze campaign performance, prepare strategic reports, and provide recommendations based on data and insights.

• Collaborate with Creative, Strategy, Design, Production, and Client Service teams to deliver integrated marketing solutions.

• Participate in client meetings, present strategies, and build long-term relationships with key stakeholders.

• Stay ahead of digital trends, platform updates, and emerging technologies, implementing best practices across the department.

• Develop internal processes, workflows, and quality standards to improve efficiency and scalability.

Requirements:

• 3+ years of experience in Social Media Marketing, including at least 1 year in a leadership or managerial role.

• Proven experience managing social media strategies for international and/or major local brands.

• Strong leadership and people management skills with experience building and mentoring high-performing teams.

• Deep understanding of Facebook, Instagram, TikTok, LinkedIn, YouTube, Threads, and emerging social platforms.

• Strong knowledge of content marketing, digital communications, influencer marketing, and social media analytics.

• Experience with social media management platforms and analytics tools (LiveDune, Meta Business Suite, Google Analytics, etc.).

• Excellent project management, communication, and organizational skills.

• Strong analytical mindset with the ability to transform insights into actionable strategies.

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• Excellent command of English and native-level Russian. Knowledge of Kazakh is a plus.

Preferred Skills:

• Experience managing paid social campaigns and advertising budgets.

• Understanding of integrated marketing communications and digital media planning.

• Familiarity with creative and design tools such as Canva or Adobe Creative Suite.

• Experience working in a creative or digital agency environment.

• Strong presentation and client-facing communication skills.

• Strategic thinking with the ability to make data-driven decisions.

• Ability to thrive in a fast-paced, deadline-driven environment.

• High level of initiative, curiosity, adaptability, and continuous learning.

What We Offer:

• Competitive salary.

• Flexible working hours and remote work opportunities.

• Professional development, leadership training, and career growth opportunities.

• Opportunity to lead a talented team and shape the agency's social media direction.

• Work with leading global and local brands on innovative campaigns.

• Be part of a global, multinational team with offices in London, Istanbul, and Almaty.