Brand manager

Brand Manager (Central Asia)

Location: Tashkent, Uzbekistan
Employment Type: Full-time

About the Company

A large international FMCG company is looking for an experienced Brand Manager to drive brand growth across the Central Asia region (Uzbekistan&Turkmenistan). This position offers the opportunity to work closely with regional and global teams, manage a well-established brand portfolio, and contribute to the development of innovative products and integrated marketing strategies.

Key Responsibilities

• Develop and execute annual brand plans aligned with business objectives and portfolio strategy.
• Drive sustainable brand growth through consumer-centric marketing initiatives.
• Manage brand performance, including revenue, profitability, pricing, and P&L.
• Prepare recommendations for integrated commercial and marketing plans in collaboration with cross-functional teams.
• Lead the development and execution of 360° marketing campaigns across ATL, BTL, and digital channels.
• Analyze consumer behavior, market trends, and competitive landscape to identify growth opportunities.
• Utilize market research data (Nielsen, GfK, and other sources) to support strategic decision-making.
• Participate in new product development, packaging improvements, and innovation projects.
• Monitor marketing effectiveness and optimize campaigns based on business and consumer insights.
• Collaborate with regional and global stakeholders to ensure successful implementation of brand strategies.

Requirements

• Bachelor's degree in Marketing, Management, Finance, or a related field (MBA or Master's degree is an advantage).
• At least 4 years of experience in Brand Management within the FMCG/CPG industry (food category experience is essential).
• Strong expertise in ATL, BTL, and integrated marketing communications.
• Hands-on experience managing brand budgets and P&L.
• Strong analytical skills with experience using Nielsen, GfK, and other syndicated market research tools.
• Experience in consumer insights, market analysis, concept development, and product or packaging development.
• Proven track record of developing and implementing successful growth initiatives within FMCG.
• Strong strategic thinking combined with excellent analytical and problem-solving skills.
• Excellent communication and stakeholder management skills with the ability to work effectively in an international environment.
• Demonstrated leadership experience and the ability to manage cross-functional projects.
• Advanced MS Office skills, particularly Excel and PowerPoint.
• Fluent English is required.