Marketplace Specialist (Demand - Supply)

About GSM Kazakhstan

GSM Kazakhstan is a member of Green and Smart Mobility (GSM Global), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services while leveraging innovative technologies to enhance service quality and operational excellence.

Role Purpose

The Marketplace Specialist supports marketplace performance and optimization activities in the assigned market, with a strong focus on monitoring supply and demand, executing operational programs, and maintaining data-driven visibility into platform health. This role acts as an individual contributor delivering hands-on analysis, reporting, and project execution under the guidance of the Marketplace Manager.

Key Responsibilities

Marketplace Monitoring & Analysis

• Track and report on key marketplace metrics, including driver online rate, promo burn rate, trip volume, fulfillment rate, rider wait time, and marketplace efficiency.

• Conduct data analysis to identify operational gaps and market trends, escalating findings and recommendations to the Marketplace Manager.

• Support the execution of marketplace optimization initiatives defined by the Marketplace Manager.

• Maintain dashboards and reporting tools to ensure accurate, up-to-date visibility into marketplace performance.

Driver Supply & Engagement Support

• Support coordination with Operations team to help maintain adequate driver supply during peak periods and across strategic service areas.

• Assist in the execution and tracking of driver incentive schemes and engagement programs, including data collection and eligibility checks.

• Monitor incentive program performance and prepare spending efficiency analysis for review by the Marketplace Manager.

Marketplace Campaign Execution

• Execute marketplace campaigns, surge configurations, and demand stimulation activities as directed by the Marketplace Manager.

• Coordinate with Growth and Marketing teams on campaign timing to align rider acquisition activities with driver supply availability.

• Support the rollout of pricing and promotional initiatives, and track results against expected outcomes.

Data Analytics & Risk Monitoring

• Use operational data and analytical tools to flag anomalies, inefficiencies, and potential fraudulent activity within the marketplace.

• Support Product, Data, and Regional teams in testing and refining marketplace monitoring and anti-fraud processes.

• Prepare regular reports and operational insights to support data-driven decision-making across the team.

Cross-functional Coordination

• Act as a day-to-day point of contact for marketplace-related queries from Operations, Product, Growth, and Regional teams.

• Contribute to cross-functional projects by providing data support, documentation, and follow-up on action items.

• Support the Team Lead/Manager in preparing materials for business planning and operational reviews.

Qualifications

• Bachelor’s degree in Business, Economics, Data Analytics, Operations Management, or a related field.

• 1–2 years of experience in Marketplace Operations, Business Operations, Analytics, or platform-based businesses; strong internship experience will also be considered.

• Exposure to ride-hailing, delivery, logistics, e-commerce, or other on-demand platforms is a plus.

• Strong analytical skills with proficiency in Excel/Google Sheets and data interpretation; familiarity with SQL or BI tools is an advantage.

• Detail-oriented, with the ability to manage multiple operational tasks accurately and on time.

• Comfortable working in a fast-paced, highly data-driven environment.

Key Competencies

• Marketplace and platform operations knowledge

• Analytical thinking and attention to detail

• Data-driven mindset

• Task ownership and reliable execution

• Cross-functional collaboration

• Proactive problem-solving

• Clear communication