Outbound Growth Marketing manager

We are looking for talent!

CLARITY is an IT consulting company, which was established in 2012 in Riga, Latvia. CLARITY is market-leading consulting company in Quote-to-Cash space. CLARITY is leveraging leading technology platforms and helping companies around the world to transform customer experience by empowering sales and creating new monetization opportunities through subscription model implementation. CLARITY subscription management solutions enable smooth transition to outcome-based subscription sales allowing leading enterprise brands to gain a competitive advantage and grow recurring revenues with new business models, new products, and new services.

We are looking for Outbound Growth Marketing Manager.

This role is responsible for creating a predictable flow of qualified opportunities by combining data, automation, outbound campaigns, buying signals, and CRM processes. The primary objective is to generate a continuous pipeline of engaged prospects for SDRs and sales teams.

REQUIREMENTS:

• 4+ years of experience in B2B outbound, demand generation, revenue operations, growth marketing, or sales operations.

• Hands-on experience with outbound campaign platforms such as Smartlead, Instantly, Outreach, Salesloft, Apollo, or similar.

• Strong experience with HubSpot CRM.

• Experience with ZoomInfo or similar B2B data platforms.

• Experience building account-based marketing (ABM) or account-based outbound programs.

• Understanding of email deliverability, domain reputation, SPF, DKIM, DMARC, and inbox management.

• Experience building lead qualification and routing processes.

• Strong analytical skills and ability to make decisions based on funnel metrics and conversion data.

NICE TO HAVE:

• Experience with Clay or similar enrichment and signal-monitoring platforms.

• Experience selling or marketing enterprise software, ERP, SaaS, or consulting services.

• Understanding of SAP ecosystem.

• Experience targeting C-level prospects

RESPONSIBILITIES:

• Define and continuously refine company’s ICPs for product matrix.

• Build and manage target account lists using ZoomInfo, LinkedIn Sales Navigator, and other data sources.

• Design and execute signal-based outbound programs targeting companies actively evaluating SAP initiatives.

• Identify and monitor buying signals, and embed them into personalized messaging strategy

• Build and optimize multi-touch outbound email sequences.

• Manage outbound infrastructure, including domains, inboxes, deliverability, and campaign performance.

• Maintain data quality, segmentation, enrichment, and CRM synchronization.

• Develop lead scoring and qualification workflows.

• Create automated processes that route engaged prospects to SDRs.

• Analyze campaign performance and continuously improve conversion rates throughout the funnel.

• Collaborate with Marketing, SDRs, and SAP subject matter experts to improve messaging and targeting.

WE OFFER:

• Parking space for each employee;
• Competitive remuneration package;
• Training, certifications and individual personal development plan;
• Corporate Medical Services at LODE;
• Phone number paid by the company;
• Snacks, fruits, coffee in the office;
• Compensation package will be supplemented.

* The creation of the workplace is planned for the future.