Cluster Director of Marketing

1. Strategic Marketing Management

• Develop and implement unified marketing strategy for hotel properties and Beldersoy Resort & SPA; manage annual marketing plan, brand positioning, and premium standards

• Analyze market trends in hospitality, luxury travel, and wellness

2. Digital & Performance Marketing

• Lead digital strategy: SEO/SEM, social media, CRM, email, content marketing

• Control KPIs (ROAS, CAC, direct bookings, conversion); develop direct booking strategy; manage agencies and partners

3. Brand Management & Communications

• Manage brand identity, tone of voice, PR campaigns, and press tours

• Collaborate with international luxury media, travel influencers, and lifestyle partners

4. Commercial Collaboration

• Work with Sales & Revenue teams; support rooms, MICE, weddings, F&B, and spa revenue; develop seasonal campaigns

5. Team & Budget Management

• Build and develop the marketing team; manage KPIs, budget, ROI, and implement luxury hospitality best practices

Education

• Degree in Marketing, Business Administration, Hospitality Management, or Communications; MBA is a plus

Experience

• 7–10+ years in marketing; min. 3 - 5 years in a leadership role in tourism, hospitality, or creative industry

• Experience in Central Asia, CIS, or Middle East - desirable

Professional Skills

• Digital marketing, branding, PR, CRM, content strategy; Google Analytics, Meta Ads

• Understanding of luxury guest behavior; experience managing marketing budgets and evaluating ROI

• Strategic thinking, strong leadership, high EQ, excellent communication skills

Languages

• English & Russian - fluent (mandatory)

Position information:

- A chance to shape the marketing function of one of the most prestigious luxury hospitality developments in Uzbekistan.

- Dynamic environment with an international team. Competitive salary package and benefits.

- Relocation support may be available for qualified candidates.