Brand marketing specialist

A leading international FMCG company is seeking a Brand marketing specialist to drive brand growth, lead marketing initiatives, and generate actionable consumer insights.

This role involves close collaboration with local and international teams, participation in strategic planning, and a direct impact on key brand performance metrics.

Key Responsibilities

• Analyze market trends and consumer behavior to generate actionable insights
• Translate insights into effective brand and marketing initiatives
• Support the development and execution of brand strategy
• Plan and execute advertising campaigns (digital and offline)
• Manage relationships with creative and media agencies, ensuring high-quality delivery and cost efficiency
• Participate in new product and packaging launches in collaboration with cross-functional teams
• Contribute to annual business planning, budgeting, and P&L management
• Work closely with sales, trade marketing, and HQ teams to ensure alignment
• Drive consumer engagement programs, including initiatives targeting younger audiences

Requirements

• Experience in FMCG marketing (brand / trade / product marketing) 2-3 years
• Strong understanding of consumer behavior and market dynamics
• Proven ability to generate insights and translate them into business actions
• Experience in planning and executing marketing campaigns
• Strong analytical skills and commercial acumen
• Experience working with cross-functional teams
• Excellent communication and stakeholder management skills
• Proactive, result-oriented mindset with strong ownership
• Fluent English (written and spoken)