IGaming Marketing Manager

IGaming Marketing Manager

Минск, улица Немига, 5

Метро: Немига

Описание вакансии

REQUIREMENTS:

  • 5+ year of hands-on experience in iGaming (Gambling / Betting / Casino) — mandatory.
  • Deep understanding of wagering requirements (x25–x40), bonus hunting, game contribution percentages, and max cashout rules.
  • Experience with anti-detect browsers, proxies, cloaking (for restricted GEOs) or white-hat compliance (if licensed).
  • Ability to set up end-to-end analytics

NICE TO HAVE:

  • Your own pool of affiliates / team leaders (to work on CPA or RevShare).
  • Experience with push ads
  • English B1+ (to communicate with payment providers, affiliate networks, and support teams).

RESPONSIBILITIES:

User Acquisition

  • Run paid campaigns on Facebook Ads, Google Ads (with or without cloaking depending on the GEO), Telegram, SEO, and native networks (MGID, Taboola).
  • Manage affiliate / CPA networks and attract private webmasters.

Retention & CRM

  • Help retention manager with setting up trigger-based email/SMS/push campaigns: welcome bonuses, free bets, cashback, slot tournaments, reload bonuses.
  • Focus on D0 → D30 retention and reactivation of lapsed players.

Analytics & KPIs

  • Work with affiliate managers: Track postbacks, LTV, ARPU, ARPPU, FTD conversion rate, deposit-to-reg ratio.
  • Understand payment system (PS) performance — where players drop.

Creative Direction

  • Write briefs for designers (banners, landers, videos).
  • Generate hypotheses for ads that work for both sports bettors and casino players.

Promo Strategy

  • Align bonuses with major sports events (derbies, playoffs, MMA, esports) and new slot releases.

* The creation of the workplace is planned for the future.

Навыки
  • Английский язык
  • B2C Marketing
Посмотреть контакты работодателя

Адрес

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