IGaming Marketing Manager

REQUIREMENTS:

• 5+ year of hands-on experience in iGaming (Gambling / Betting / Casino) — mandatory.
• Deep understanding of wagering requirements (x25–x40), bonus hunting, game contribution percentages, and max cashout rules.
• Experience with anti-detect browsers, proxies, cloaking (for restricted GEOs) or white-hat compliance (if licensed).
• Ability to set up end-to-end analytics

NICE TO HAVE:

• Your own pool of affiliates / team leaders (to work on CPA or RevShare).
• Experience with push ads
• English B1+ (to communicate with payment providers, affiliate networks, and support teams).

RESPONSIBILITIES:

User Acquisition

• Run paid campaigns on Facebook Ads, Google Ads (with or without cloaking depending on the GEO), Telegram, SEO, and native networks (MGID, Taboola).
• Manage affiliate / CPA networks and attract private webmasters.

Retention & CRM

• Help retention manager with setting up trigger-based email/SMS/push campaigns: welcome bonuses, free bets, cashback, slot tournaments, reload bonuses.
• Focus on D0 → D30 retention and reactivation of lapsed players.

Analytics & KPIs

• Work with affiliate managers: Track postbacks, LTV, ARPU, ARPPU, FTD conversion rate, deposit-to-reg ratio.
• Understand payment system (PS) performance — where players drop.

Creative Direction

• Write briefs for designers (banners, landers, videos).
• Generate hypotheses for ads that work for both sports bettors and casino players.

Promo Strategy

• Align bonuses with major sports events (derbies, playoffs, MMA, esports) and new slot releases.

* The creation of the workplace is planned for the future.