Marketing Data Analyst

We are looking for a Marketing Data Analyst with experience in performance marketing analytics and web products. In this role, you will work with large-scale advertising data, develop and maintain attribution models, and evaluate the effectiveness of marketing channels to drive revenue growth.

We need a professional who is not only technically skilled, but also excels at data analysis, insight generation, and translating complex data into actionable recommendations that impact business decisions.

Responsibilities:

• Marketing Attribution: Build and maintain attribution models, including working with MMP data.
• Channel Performance: Analyze the effectiveness of advertising channels (Facebook Ads, Google Ads, etc.).
• Billing Analytics: Analyze payment data, monetization funnels, and conversion rates across PSPs.
• A/B Testing: Design experiments, perform statistical analysis, and interpret results.
• Automation: Develop and maintain Airflow DAGs, write Python scripts for data analysis and processing.‍
• BigQuery: Write complex SQL queries, optimize performance, and conduct data exploration.

What we look for:

• 2+ years of experience as a Marketing Data Analyst / Growth Analyst / Performance Analyst.
• Experience working with attribution data.
• Experience analyzing advertising channels such as Facebook Ads and Google Ads.‍
• SQL (advanced): window functions, CTEs, complex joins, query optimization.‍
• BigQuery: experience working with large-scale datasets, understanding of partitioning and cost optimization.‍
• Python: scripting for data analysis, automation, and data processing.‍
• Marketing Attribution: understanding of attribution models, experience with MMPs (AppsFlyer or Adjust).‍
• A/B Testing: strong statistical thinking and ability to correctly interpret results.

Nice to have:

• Airflow: writing and maintaining DAGs.
• dbt: working with data models.
• Billing/PSP data: experience working with systems like Stripe, PayPal, Primer.‍
• MMM (Media Mix Modeling): basic understanding.

We offer:

• Exciting challenges and growth prospects together with an international company
• High decision-making speed and diverse projects
• Flexibility in approaches, no processes for the sake of processes
• Effective and friendly communication at any level
• Highly competitive compensation package that recognizes your expertise and experience, Performance Review practice to exchange feedback and discuss terms of cooperation
• Flexible schedule, opportunity to work in a stylish and comfortable office or remotely
• Respect for work-life balance (holidays, sick days - of course)
• Bright corporate events and gifts for employees
• Additional medical insurance
• Compensation for specialized training and conference attendance
• Restaurant lunches at the company's expense for those working in the office, endless supplies of delicious food all year round
  
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