Assistant Store Manager

HLA Group is an international fashion company with over 20 years of experience and a strong retail presence across Asia. The brand is entering the Kazakhstan market and launching its operations from the ground up. This is a unique opportunity to join an international fashion project at its early development stage in the region.

Position Overview

The Assistant Store Manager plays a key role in supporting the Store Manager in driving store performance, ensuring operational excellence, and cultivating a high-performing, client-focused team. This role offers a strong pathway for leadership development within a premium retail environment.

Key Responsibilities

Leadership & Team Development

• Support the Store Manager in leading, coaching, and developing the team
• Foster a culture of excellence, accountability, and client focus
• Contribute to talent development and succession planning

Client Experience & Sales

• Ensure the delivery of an exceptional in-store experience
• Drive sales performance through team engagement and effective leadership
• Support execution of sales strategies and clienteling initiatives

Operations Excellence

• Oversee daily store operations in alignment with brand standards
• Support inventory management, stock control, and replenishment
• Ensure visual merchandising reflects the brand’s identity and guidelines

Administration & Reporting

• Assist with reporting, store performance analysis, and operational tasks
• Support store opening/closing procedures and compliance

Requirements

• 2–4 years of experience in retail, ideally within fashion or premium brands
• Proven ability to support and develop a team
• Strong communication and leadership skills
• Fluent in English and Kazakh (Chinese is an advantage)
• Strong organizational and multitasking abilities

What We Offer

• Competitive salary with performance-based incentives
• Structured career progression toward Store Manager role
• Access to training and leadership development programs
• Opportunity to grow within an international retail brand