CRM Supervisor

Responsibilities:

• Develop and execute the overall CRM strategy for Central Asia, building a localized customer lifecycle management framework.

• Own and drive key CRM performance indicators including campaign ROI, and NSS-related, ensuring data-driven decision making and measurable commercial impact.

• Lead CRM system development, optimization, and integration with sales, digital platforms, and dealer systems to ensure seamless customer journey management and full-funnel visibility.

• Design and implement targeted customer engagement programs including loyalty schemes, referral programs, event marketing, digital campaigns, and personalized communication strategies to enhance customer loyalty and brand attachment.

• Support dealer network CRM capability development by establishing operational standards, performance monitoring mechanisms, and training systems to ensure consistent CRM execution across CA.

• Resolve and close loops of customer complaints and prevent public opinion from escalating in CA.

Requirements:

• At least 5 years of experience in CRM, customer operations. Experience in automotive, and regional or multi-market management experience is a plus.

• Strong understanding of customer lifecycle management, with hands-on experience in retention enhancement, and customer value management.

• Proficient in CRM system application and optimization, with solid data analysis capability and cross-system integration mindset to enable effective collaboration.

• Fluent local language and English are required, and result-oriented mindset.