HR Marketing Manager

Responsibilities:

• Campaign Management: Launch and optimize paid advertising campaigns across Meta, LinkedIn, Telegram, and Google Ads to promote vacancies and strengthen the employer brand.

• Web Management: Oversee the career website and landing pages, including structure, copywriting, A/B testing, and performance analysis.

• Analytics & KPIs: Take full ownership of key metrics such as CPC, CTR, CPL, and application conversion rates.

• Funnel Optimization: Drive conversion improvements at every stage of the recruitment funnel: Impressions → Clicks → Apply → Interview.

• Reporting: Build and maintain comprehensive reports and data dashboards.

Content & Distribution

• Community Placement: Plan and execute content distribution across relevant platforms and communities (e.g., Habr, Reddit, Telegram).

• Cross-functional Collaboration: Work closely with the Talent Acquisition (TA) team and hiring managers to craft targeted campaign messaging for specific roles.

Employer Branding

• EVP Strategy: Support the development, localization, and communication of the Employer Value Proposition (EVP).

• Social Media Management: Manage employer social media profiles and career platforms (LinkedIn, Instagram, Telegram, HH, Glassdoor, etc.).

• Events: Organize and promote employer branding events, including webinars, meetups, and conferences.

• Special Projects: Lead special projects and collaborations to increase brand awareness and market presence.

• Experience: 4+ years of proven experience in HR Marketing, Digital Marketing, or Performance Marketing.

• Language Proficiency: English level Upper-Intermediate (B2) or higher.

• Strategic Mindset: You view content as a strategic tool for impact and conversion, rather than just "aesthetic visuals."

• Growth & Performance Driven: You think like a growth hacker—treating every post, landing page, or email as a hypothesis to be tested and validated.

• Funnel Expertise: You understand that an employer brand is a recruitment funnel and know how to optimize it using data, A/B testing, and marketing frameworks.

• Audience Segmentation: Ability to segment target audiences and tailor messaging for every stage of the candidate journey.

• Data-Centric: Deeply result-oriented with a focus on measurable metrics.

• Technical Stack: Proficient in managing ad platforms, marketing tools, and analytics software.

• Relocation: Ready and open to relocate to Cyprus to work on-site with the team.

Conditions

We know that great talent deserves great conditions, so here's what you can expect when joining us:

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.

• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.

• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.

• Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.

• Mindfulness & well-being support, including psychological assistance with 50% coverage.

• 50% coverage of school and kindergarten fees for your children.

• Fully covered sports benefits, and also access to in-house electric scooters and bike rentals, and cycling purchase compensation.

• Investment in your growth: paid language courses and access to suited-for-you development programs, including conferences, training programs, and coaching to support your professional journey.

• A culture of recognition: a peer reward program to celebrate your contributions.

• A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration.

• Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.

• A strong engineering culture: international teams, corporate events, team buildings, and hackathons—because great work happens in great communities