BTL manager

Role Summary

Position: BTL Marketing Manager
Location: Tashkent, Uzbekistan (On-site)
Employment Type: Full-time

At Transsion Holding, we are looking for a dynamic and results-driven BTL Marketing Manager to lead the execution of high-impact, on-ground marketing initiatives and brand activations.

In this role, you will be responsible for driving consumer engagement, retail visibility, and sales activation across key channels. You will work closely with sales, retail partners, and field teams to bring our brands to life through innovative and effective BTL campaigns.

Key Responsibilities

BTL Strategy & Execution

• Develop and execute comprehensive BTL strategies aligned with overall brand and sales objectives

• Lead end-to-end execution of activations including retail campaigns, roadshows, events, and promoter programs

Retail & Trade Marketing

• Design and implement in-store visibility solutions (POSM, branding, merchandising)

• Collaborate with distributors and retail partners to drive sell-out performance

Brand Activation & Consumer Engagement

• Plan and execute impactful brand activations to enhance customer experience and brand recall

• Manage field teams and promoters to ensure consistent brand representation

Campaign Management & Product Launches

• Support new product launches with strong offline activation strategies

• Coordinate cross-functional teams to ensure seamless campaign execution

Market Insights & Performance Tracking

• Gather market intelligence and competitor insights from field activities

• Track campaign performance, analyze ROI, and optimize future initiatives

Partnerships & Local Collaborations

• Identify and manage local partnerships, sponsorships, and community engagement opportunities

• Strengthen brand presence through strategic collaborations

Budget & Operations Management

• Plan and manage BTL budgets efficiently

• Ensure timely execution of activities within allocated resources

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or a related field

• 3–5 years of experience in BTL marketing, trade marketing, or field marketing (FMCG or smartphone industry preferred)

• Strong understanding of retail dynamics and consumer behavior in Uzbekistan

• Experience in managing on-ground activations and field teams

• Excellent communication and stakeholder management skills

• Analytical mindset with the ability to translate data into actionable insights

• High level of ownership, accountability, and execution excellence

• Fluent in Russian and/or Uzbek; English is an advantage

What We Offer

• Opportunity to work with a leading global mobile brands portfolio

• Fast-paced, performance-driven environment

• Career growth and development opportunities

• Competitive compensation package