Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to plan, launch, and optimize paid advertising campaigns across multiple digital channels. The role focuses on lead generation, performance marketing, and analytics, with a strong emphasis on Meta Ads. The specialist will work closely with internal teams to ensure high-quality leads, clear reporting, and measurable business impact.
Requirements:

• Minimum 4 years of hands-on experience in digital marketing and paid advertising

• Strong expertise in Meta Ads (Facebook & Instagram)

• Basic to intermediate understanding of Google Ads and Yandex Ads

• Solid knowledge of performance marketing metrics (CTR, CPL, CPA, ROMI, ROI)

• Experience working with CRM systems (Zoho, HubSpot, Salesforce, or similar)

• Ability to analyze data and make data-driven decisions

• Understanding of lead generation funnels and conversion optimization

• Proficiency in English (working level)

• Fluency in Russian and Uzbek

• Strong communication and analytical skills

• Ability to manage multiple campaigns simultaneously

• Plan, launch, and manage paid advertising campaigns on Meta platforms

• Support and optimize campaigns on Google Ads and Yandex Ads

• Monitor campaign performance and continuously improve results

• Analyze traffic, leads, and conversion data

• Work with CRM to track lead sources, performance, and outcomes

• Prepare regular reports and dashboards for management

• Collaborate with design, content, and sales teams

• Test new audiences, creatives, and formats

• Ensure efficient budget allocation and cost control

• Experience in B2B or ecosystem-driven projects

• Understanding of marketing automation and funnel optimization

• Experience with analytics tools (Google Analytics, Meta Analytics, etc.)

• Knowledge of A/B testing methodologies

• Experience working in IT, startups, or tech-related environments

• Full-time position

• Working schedule: Monday to Friday, 9:00 AM – 6:00 PM

• Stable and professional working environment

• Opportunity to work on large-scale national and international projects

• Professional growth and development opportunities