Head of Product (VPN & eSIM Ecosystem)

The Head of Product is responsible for defining and driving the product vision and development of the company’s ecosystem, including:

• the VPN platform (desktop, mobile, iOS, Android, etc.),

• the web product (website, user account/dashboard, FAQ and knowledge base, support center, investor pages, careers section, affiliate program, blog),

• and, in the future, eSIM and other adjacent services.

The core mission of this role is to connect platform and web products into a single, coherent product strategy, define priorities, lead Product Managers (Web and Platform), and ensure the achievement of key product and business metrics.

Direct Manager: СEO
Location: Minsk
Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote)

• define and maintain a unified product vision for the entire ecosystem (VPN+Web, with eSIM and additional services in the future)
• own product strategy and prioritization:
  а) balance platform development, web experience, and the launch of new product directions;
  b) decide which hypotheses and product initiatives to pursue — and which not to;
• own a single end-to-end product roadmap:
  а) consolidate Web Product and Platform Product roadmaps into one;
  b) manage dependencies, risks, and release milestones;
• drive and own product metrics:
  а) conversion funnel (visit → sign-up → payment), activation, retention, LTV/CAC, churn, self-service share, NPS/CSAT;
  b) set goals together with the team and ensure their achievement;
• lead and develop the product management team:
  а) Web Product Manager (website, user account, FAQ/knowledge base, support center, careers, investor pages);
  b) Platform Product Manager (client applications and VPN/eSIM core);
  с) goal setting, prioritization, 1:1s, and performance reviews.
• build and scale discovery & delivery processes:
  а) foster a strong culture of hypotheses, experimentation, A/B testing, and user research;
  b) establish unified standards for product requirements (user stories, success metrics, Definition of Done).

• own portfolio-level release planning:
  а) plan and coordinate key platform and web releases;
  b) collaborate closely with the CTO and engineering leads;

• represent the product function at the CEO and investor level:Pr
  а) contribute the product perspective to the company’s overall strategy;
  b) provide regular updates on roadmap progress and key KPIs.

What We Expect from You:
Hard Skills

• 5+ years of experience in product roles (Product Manager, Head of Product, CPO), including experience in B2C and subscription-based services (SaaS, telecom, fintech, VPN/eSIM, or similar)
• proven experience managing multiple product streams or a product portfolio (web+platform, multiple teams)
• building and maintaining product roadmaps
• defining, cascading, and tracking OKRs and KPIs
• product analytics and A/B testing
• strong understanding of subscription business models and billing (subscriptions, renewals, trials, cancellations, refunds)
• ​​​​​​​strong understanding of web funnels and UX flows (visit → sign-up → payment → activation)
• SEO fundamentals and marketing funnels
• experience working with cross-functional teams (product, marketing, engineering, support, finance, legal)
• english level: B2+ (able to confidently discuss product and business topics)

Soft skills

• strong stakeholder management skills and the ability to align with multiple Heads and leaders

• ability to articulate a clear and simple vision for complex systems and inspire teams around it

• creative, non-trivial approach to product challenges and problem-solving

• systems thinking and strategic mindset: ability to see not just individual products, but the ecosystem as a whole

• hands-on attitude: readiness to personally dive into analytics, UX, and processes when required

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental and/or medication coverage);

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.