Purpose of the Role:
To lead shopper research initiatives, ensure high‑quality data analysis, and translate insights into actionable recommendations that support commercial, trade marketing, and sales strategies.
Key Responsibilities
- Lead shopper research projects with best‑in‑class methodology and ensure on‑time delivery of actionable insights.
- Manage and ensure data quality of Nielsen and other syndicated reports; conduct monthly performance checks with Sales/Marketing.
- Share global/local consumer, shopper, and retail trends to inspire commercial teams.
- Support Marketing and Sales during customer JBP meetings and contribute to SBP/BP strategic planning.
- Prepare clear, action‑oriented analyses for cross‑functional teams and top management.
- Ensure alignment with TCCC K&I through regular updates and collaboration.
- Promote knowledge sharing and best practices across CCI via Workplace and group K&I platforms.
- Utilize ONES and RED KBIs to build benchmarks for leadership and planning sessions.
Qualifications
- Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field.
- 5 years of experience in shopper insights, consumer research, or analytics.
- Strong analytical, storytelling, and communication skills.
- Experience with Nielsen/IRI and advanced Excel/PowerPoint skills.
- Ability to work cross‑functionally and manage multiple projects.
What We Embrace:
- “People Centered” Focus
- Equal Salary Advocate
- A Globally Diverse/An International Workplace
- Inclusive Team-Building Activities
- Digital Learning Opportunities
- Leadership Exposure With Organizational Events
- Inclusive Language And Culture
- Social Clubs/Networks
- Inclusive/Family-Friendly Policies