E-Commerce Leader - D2C (Consumer Goods)

The Role

E-commerce Strategy & Performance

• Define and execute the e-commerce strategy for DTC webstores in Kazakhstan and Belarus across multiple brands.
• Drive key KPIs: revenue, traffic, conversion, average order value, margin, and customer acquisition/retention.
• Translate objectives into clear action plans and roadmaps per country and brand.

Website & Content Management

• Oversee end-to-end webstore operations (4 online stores across 2 countries).
• Coordinate suppliers and agencies for website updates, content, visuals, UX/UI, and conversion optimization.

Digital Marketing & Commercial Activation

• Plan, execute, and optimize traffic acquisition and paid campaigns (SEM, SEO, CPA, social, display, remarketing).
• Drive promotional campaigns and product activations, ensuring ROI and alignment with full-funnel strategy.
• Continuously analyze performance, reallocate budgets, and recommend improvements.

Team Leadership

• Lead and develop a local team (one per country), setting objectives and performance standards.
• Foster a collaborative, results-driven culture.

Logistics & Customer Experience

• Ensure smooth order fulfillment and stock management with logistics partners.
• Monitor delivery, returns, and customer satisfaction, ensuring a seamless end-to-end journey.

Analysis & Reporting

• Track and report on webstore performance; identify growth opportunities and risks.
• Provide data-driven insights to support decision-making and continuous improvement.

The Candidate

• Higher education, ideally connected to business management or economics
• Experience managing e-commerce D2C website
• Business mindset with good understanding of Marketing drivers to improve business
• Result oriented and very good analytical skills
• String communications skills to build effective collaboration inside the company and with partners
• English