PPC / Google Ads Specialist

About the Position

We are a fast-growing direct-to-consumer supplement brand specializing in premium health supplement products selling across the United States.

We're looking for an experienced Google Ads Account Manager to take full ownership of our paid search and shopping campaigns. You'll work closely with our marketing team to drive profitable customer acquisition, optimize our funnels, and scale what's working.

This isn't a set-it-and-forget-it role. You'll be expected to actively manage, test, and improve performance on a weekly basis.

What You'll Do

• Build, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube

• Own Google Merchant Center setup, feed optimization, and troubleshooting

• Develop and execute paid search strategies aligned with our funnel structure (cold traffic, retargeting, brand defense)

• Conduct keyword research, audience segmentation, and competitive analysis

• Monitor performance daily and provide actionable insights on spend efficiency, ROAS, and CAC

• A/B test ad copy, landing pages, bidding strategies, and audience targeting

• Collaborate with our creative and copywriting team on ad messaging

• Stay current with Google's evolving features, algorithm changes, and best practices

Requirements

• Proficient in English (written and verbal) – clear communication is essential

• Minimum 3 years of hands-on Google Ads experience, specifically in e-commerce

• Proven track record managing $50k+/month in ad spend

• Deep expertise in Google Shopping campaigns and Performance Max

• Strong working knowledge of Google Merchant Center
  (feed management, diagnostics, policy compliance)

• Experience with conversion tracking setup via Google Tag Manager and GA4

• Familiarity with supplement, health, or wellness advertising (including policy restrictions) is a strong plus

• Data-driven mindset with ability to translate metrics into strategic decisions

• Strong communication skills and ability to work independently

Bonus Points

• Experience with landing page optimization and CRO principles

• Familiarity with attribution tools (Triple Whale, Northbeam, or similar)

• Background running Google Ads alongside Meta campaigns

• Experience scaling DTC brands from six to seven figures