Senior CRM Marketing Manager

We are looking for a Senior Product Marketing Manager to drive activation, engagement, retention, and monetization through multichannel campaigns. You will partner with Product, Data, and ML teams to build AI-driven personalization, run experiments, analyze performance, and manage the global CRM roadmap for measurable business impact.

Responsibilities:

• Own end to end CRM strategy across lifecycle stages to drive activation, engagement, retention, and monetization.
• Develop, launch, and optimize multi channel communication flows (push, email, in app, SMS, WhatsApp) based on behavioral and predictive signals.
• Partner with Product, Data, ML, and MarTech teams to design experiments, build new CRM capabilities, and scale AI driven personalization.
• Analyze performance using LTV, uplift, incrementality, and cohort metrics to identify high impact growth opportunities.
• Manage CRM roadmap and execution for global markets, ensuring timely delivery, cross team alignment, and measurable business impact.

Qualifications:

• 5 years in CRM/lifecycle marketing in high growth digital products (marketplaces, mobility, delivery, or fintech preferred).
• Strong expertise in segmentation, messaging logic, experimentation frameworks, and multi channel communication orchestration.
• Hands on experience with CRM/ESP/CDP platforms (Braze, Bloomreach or similar) and solid understanding of MarTech architecture.
• Data literacy: SQL or analytical tools proficiency, ability to interpret models, and experience working with predictive/ML based targeting.
• Demonstrated ability to lead cross functional initiatives, influence stakeholders, and deliver measurable revenue or retention impact.

Conditions & Benefits:

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions to Cyprus or Kazakhstan
• Access to professional counseling services including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
• Fitness club membership discount