Marketing & Business Intelligence Analyst – Senior

Key responsibilities:

• Own the Marketing and Sales Funnel analytics: monitor lead flow, conversion rates (Lead→MQL→SAL→ Deal), identify bottlenecks, and recommend optimization actions.
• Connect marketing and business data (traffic, leads, opportunities, revenue) to evaluate ROI of campaigns, channels, and segments.
• Develop and maintain dashboarding and reporting frameworks that visualize marketing and sales KPIs and support decision-making for the CMO and leadership team.
• Support forecasting and business planning through modeling of pipeline dynamics, cost per lead, and customer acquisition efficiency.
• Collaborate with Sales, Product, Business Development, and Finance to align metrics, targets, and shared growth objectives.
• Lead and coordinate the CRO (Conversion Rate Optimization) process: work with brand marketing and digital teams to design hypotheses, run experiments (A/B and multivariate testing), and drive continuous improvement of conversion metrics across digital channels and landing pages.
• Prepare monthly and quarterly performance reviews that highlight key insights, risks, and growth opportunities.
• Work on ad hoc analyses that inform strategic decisions, e.g., new market entry, event ROI, or content efficiency.

Required Experience:

• University degree in Marketing, Economics, Business Analytics, or Finance.
• 5+ years of experience in marketing analytics, performance analysis, or business intelligence, preferably in B2B tech / SaaS / iGaming / FinTech.
• Strong knowledge of B2B funnel metrics (MQL, SAL, pipeline conversion).
• Proficiency with CRM and automation tools (HubSpot, Pipedrive, etc.) and ability to extract and transform funnel data.
• Solid experience with Excel, web analytics (Google Analytics / GA4), and data visualization tools (Tableau).
• Ability to interpret data and tell the business story behind it: what’s working, what’s not, and where growth potential lies.
• Solid understanding of digital marketing performance metrics, attribution, and ROI models.
• Excellent communication and presentation skills, especially in explaining insights to non-analytical stakeholders.
• Upper-Intermediate/Advanced English.
• Fluency in Russian is a must-have.

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.