ASO Manager (App Store Optimization)

🌍 We’re Hiring: ASO Manager (App Store Optimization)
📍 Location: Fully Remote

💡 About Us

Yesim is an international eSIM provider with 7+ years of experience in delivering secure, seamless connectivity anywhere in 200 countries around the world. We specialize in fast, secure, and global connectivity through advanced eSIM mobile solutions for 3+ million active users. Our innovative app allows to manage multiple eSIMs within a single account - allowing users to effortlessly juggle several plans and share connectivity.

✨ About the Role

As an ASO Manager, you will own how Yesim shows up and converts in the App Store and Google Play.

You will own the middle of the funnel: from the moment a user lands on our store page to the moment they install. Keywords, metadata, creative, custom product pages, testing — that's your surface area, across both platforms and a lot of markets.

You’ll report to the Head of SEO and work closely with User Acquisition, Design, Product and Analytics teams, while owning the click-to-install conversion funnel in stores.

📝 Responsibilities

Store Listings Management

• Own the Store Listings across iOS and Android: metadata, keyword fields, titles/subtitles, descriptions — kept fresh, optimized, and localized across our markets

Custom Pages at Scale

• Build and fine-tune Custom Product Pages and Custom Store Listings for specific markets, destinations, traffic sources, and seasonal moments

Testing & Experimentation

• Run tests across screenshots, icons, preview videos, and texts
• Develop hypotheses, prioritize tests, coordinate creative production, launch experiments, measure results and scale winning variants across markets

Keywords & Visibility

• Research and expand keywords
• Track rankings
• Monitor competitors

UA Collaboration

• Partner closely with the UA team to turn search-term, keyword and campaign insights into CPP, localization and creative experiments
• Feed ASO learnings back into paid acquisition

Feature Merchandising

• Own feature merchandising in the stores
• Work with Product and Marketing to bring new features, launches, seasonal moments and offers to the App Store through metadata, creative assets, In-App Events and relevant store surfaces

Cross-functional Collaboration

• Collaborate with User Acquisition, Design, Product and Analytics teams
• Own the click-to-install conversion funnel in stores

📩 What We’re Looking For

• Hands-on ASO experience for real apps on both iOS and Android across multiple markets
• Strong understanding of how the App Store and Google Play algorithms differ, what actually moves rankings vs. what's folklore, and how to read a conversion funnel
• Self-sufficient and ready to execute
• Comfortable working with SplitMetrics and Sensor Tower, plus native store tooling: Custom Product Pages, Custom Store Listings, Store Listing Experiments
• AppTweak / ASOdesk-class platforms are a plus
• Knowledge of other stores such as AppGallery is a plus, not a requirement
• Creative self-sufficiency: ability to take a template and produce localized, resized variants without waiting on a designer
• International thinking: understanding that a clean literal translation isn't the same as a page that converts in that market
• Analytical and measured approach: properly instrument tests, don't call a winner on noise, and can show your work
• Scrappy and adaptable: comfortable working in a lean team, fast pace and ambiguity
• Fluent, professional English is required
• Fluency in Russian or Ukrainian is an advantage

🎁 What We Offer

• Competitive base salary plus a performance bonus tied to the organic install and store-conversion growth you drive
• A fully remote work environment with a fantastic, globally distributed team
• Full ownership of a critical function with a chance to make a huge impact
• Room to grow: we're a scale-up, and this role is as big as the results make it